Residential Architecture In the Daytona Beach Area

 Recently I recieved a builders brochure of a new community that was being built off of Hand Ave in Ormond Beach, Florida.  The brochure was beautiful, the words and format of the brochure did not match the calibre of ugly exteriors.  In todays Florida Market were new housing sales are at an all time low you would think that in these large builder organizations would have at least one person with a pair of eyes that could see what is beautiful and what is not.  As a residential designer I had the mind set that everything I produced should be good for at least 300 years.  I wanted everything I designed to be beautiful and if I saw a mistake or something that could be improved I would work double and triple time to make it happen. In big architectural firms that produce beauty like Mckim, Meade and White each architect has their specialty and there is always the one who looks over the shoulder of the others to critique the work. Why? to make the work the best it could be.

Joy Mitchell Designs Beauty.  The Detroit Symphony Decorator Show House

This big builder in Daytona reminds me of the King in that Children's Fairy Tale.  The King had no clothes on but every one around him was telling him how great his clothes looked and he had none on.  

Well this fake, ugly architecture in Florida would make any designer who had an architectural vocabulary want to cry.  And you know good porportion and styling does not cost the builders extra.  They just have to have someone on their staff that knows how to do it.