Do you remember your class President election? When I was in High School a small group of students got together and ran a campaign for "Loomis". Let me clarify, Loomis was not an actual student of the school. He was simply a baby picture of one of the students. What makes this story interesting is the great character study that it created for our election process.
To begin, Loomis had a great platform. He looked at what the students of the school wanted and promoted those items (via posters and "word of mouth"). He was different yet very liked by all the students of the school. In fact, Loomis was so charming that he was able to get away with the fact that he never needed to inform anyone of how he was going to accomplish the like minded goals of the students. He didn't have a plan, he simply told the student body what they wanted to hear. Word of mouth carried quickly about Loomis and the students who designed him were very successful at promoting him and speaking of him as if he truly existed. They asked questions of each student in the school to see their needs and informed them of how supportive Loomis would be of those needs.
Needless to say, this charming gentleman... uh, picture... won the election by a landslide. On election day the gym was roaring "Loomis, Loomis, Loomis..."
When you vote this year, take a moment to not only look at what is being promoted but also study each candidates "plan" to accomplish each promise. Determine what it would take to accomplish these plans (i.e. tax increases/decrease, increased/decreased government controls, etc.) and vote according to your desired outcome not purported utopian societies.