Sellers Fail To See

Real Estate Broker/Owner with 3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. #9001154

We are in a buyer's market today and every seller knows that. In order to be able to get a full market price for your property, the property has to be in top-notched conditions given the location is also top-notched. If you are thinking about selling your house and you think the market has you down, you might want to read my recent blog about Multiple Offers - yes at least for the areas I work in. No, it is not for foreclosure properties and no, I am not asking you to give your property away for pennies on the dollar either.

There is much more to selling a property than just the price. Note: Pricing is a key concept and perhaps it is the most important factor. But I'd also like to touch on another subject here today about Sellers failing to see what is wrong with their properties.

Let me reiterate a past experience. I met with a Seller client who was foreign-born. Nothing wrong with that. But this family brought with them decorating styles that are not very typical American. Again, nothing wrong with the way they live and in fact, I loved that they show off their culture in their home. However, when you are ready to sell your home, you might want to rethink this idea. Mrs. Seller said, when I neighbors stopped by for Halloween, they told me how much they loved my drapery that separates my entrance to the rest of the house. Well, I wouldn't deny that the neighbors perhaps really thought it was a cool idea. But it is not so cool if I think of buying this house.

The fastest way to sell your home is to bring it to a style where it is most appealing to everyone - American or not. Your chances remain at the most successful at neutrality. If a buyer likes red, he/ she can paint that wall after closing. But there would be more buyers turn off to a red wall than a neutral tan/ beige. Buyers who are not afraid of colors typically never let wall colors stop them from purchasing. So, this means neutralizing your home with colors, decor and features is of high importance. Since you are selling wall and floor spaces, sellers also fail to declutter. You do not need a family room filled with the largest chairs enough to hold 20 people for a family meeting. Declutter those walls too while you are at it. No, your laundry room wall does not need to have your favorite print work over the door to the garage. Save it for the next house you will purchase when you get a contract for this one. Before you know it, your buyers will spend their energy in trying to figure out who lives in this house, what the Sellers' personalities, hobbies, likes and dislikes. No, no, no..... You want them to spend their time imagining what life is like in this perfect home you are selling.

Great if you already knew all these tips in preparing your home for a quick sale. If you want a neutral third party to help you see through the "faults" of your home, you might want to work with a professional stager. A stager is worth his/ her value in gold if you select the right one. Your local realtor(R) who is experienced in selling and understands what today's buyers want can also assist you here. It takes much more than just a real estate sign in the yard to sell a house today. Do not let small faults come in your way to the closing table.


Much to your success.

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Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210



I proudly serve and sell real estate in the northern suburb cities of the Dallas metroplex. If you are thinking about purchasing or selling your home in neighborhoods of Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area and other surrounding areas and more importantly, want to work with a local area expert, contact me immediately.

It is a competitive market, hence it is important that you choose to work with the realtor who knows these communities like none other. I employ a systematic market approach in selling your home - an intentionally unique proposal that most real estate agents do not use. If you care to be on your way to a successful closing, contact me immediately to see how different my proposition will be.

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Copyright © 2008 by Loreena Yeo (3:16 team REALTY). Sellers Fail To See.


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Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Loreena, I can't disagree there are many sellers that just don't see the big picture.  The money spent getting the house neutralized is money well spent.

Oct 22, 2008 03:19 PM #1
Cathy Lee
CL Design Services Home Staging - Danville, CA

Great post! Clean, Clutter Free and De Personalizing a home are key to successfully preparing it for sale.   

Oct 22, 2008 04:07 PM #2
Bob Southard
Atlas Realty Service, LLC - Kennesaw, GA
e-Pro - Cobb, Cherokee, North Fulton


Great post - as always!

I had a prospective seller a month or so ago that had some "lovely" green flowered wallpaper and some badly painted bedrooms.  The house has been on the market for 2 years!  I guess they didn't like my suggestions since they still have the home listed with the same agent that has had for 2 years.  No loss as far as I'm concerned but what are people thinking?

Congrats on your multiple offers. I think your market is similar to the market here.  A lot of inventory but there some buyers out there and nice homes that are price fairly will sell.

Oct 23, 2008 01:09 AM #3
Tessa Skeens
Hampton ReDesign, Home Staging and Redesign - Denver, CO
Staging For Denver Realtors, Builders

Lorena - you make a great point.

I just happened to have HGTV on yesterday afternoon and they had a repeat of the show "Top 25 Real Estate Mistakes". You guessed it. The number one real estate mistake was not hiring a professional stager (or do the work yourself) to prepare your home to appeal to the greatest number of buyers.

It bears repeating. The way you live in your home is different than the way you sell your home!

By the way I love your blog customization!


Oct 23, 2008 01:28 AM #4
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Real Estate Agents

Bob - I'm glad that things are well over in your area as well. Sellers fail to see how flowery or fruit motif wallpapers make today's buyers crinched like a sour plum.


Oct 23, 2008 01:56 AM #5
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Excellent advice.  I have seen firsthand the proof of this advice - it works!

Oct 23, 2008 02:07 AM #6
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Loreena - such great advice and it does work!  I know firsthand from my experience of selling my home last year - depersonalizing, although difficult since you're still living there and decluttering is the key - buyers need to be able to see themselves in your home so that they will want to make it their home.  I love your posts always filled with such great advice. ~ Anne Marie

Oct 23, 2008 03:46 AM #7
Alexander Harb
Knights Investing - Mesquite, TX
Dallas, Texas Real Estate Investing

Neutrality, neutrality, neutrality...that should be the watchword for sellers of real NOT go overboard......

Put away the things that might turn off a buyer.....

Clean the house...mop the floor(s).... get rid of the trash....

Sell it, sell it, sell it.....


Oct 23, 2008 04:08 AM #8
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Good points Loreena.  I hope many sellers take your advice.

Oct 23, 2008 10:39 AM #9
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

Can I just tell you how much I love this?! Thanks for pointing it out to sellers and you hit it when you said what may be great for the way you live - isn't necessarily great for selling. It's not about you anymore but others. Merchandising your product to appeal to many is key! Thanks for supporting staging Loreena!

Oct 23, 2008 11:04 AM #10
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Real Estate Agents

Karen, I have sold houses without staging in the past. Since I went to the class, I've never sold a house without this. You bet I'm a fan. So much so that it's the only way I would accept the listing. So, what say you?

Oct 23, 2008 11:43 AM #11
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging,

I say you're an agent I'd like to have selling my house!

Oct 23, 2008 11:45 AM #12
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access - Philadelphia, PA

Very good points and recommendations !  Sometimes it is difficult communicating that to a seller !  But it has to be, one way or another.

Oct 23, 2008 03:41 PM #13
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