Three fourth of homeowners in a national survey said that energy-efficient features would influence their buying decisions in a home purchase?
51% said they would pay $5,000 to $11,000 moreif it reduced their utility bills, 16% said they would pay ore than $11,000 extra for a green home.
Do you know what a green home is? Would you know it if your buyers were looking for it? Listing agents do you know how to highlight and feature the green features in a home?
The majority of Realtors in today's market do not have this knowledge. It's important to find them out and to put them in your marketing plan. Whether you are working with buyers or sellers this important marketing tool is the next step in increasing your business and marketability to consumers - both buyers and sellers!
A couple of questions to ask yourself prior to going to your next listing presentation or buyer meeting:
- 1. Do you know the top 5 green features in today's market?
- 2. Do you know what passive solar energy is and how it effects electricity bills?
- 3. Do you know the three low, and I mean low, cost items your sellers can do to increase their green feature appeal?
- 4. Do you have the name of a good Energy Audit company at a great price?
- 5. Are you using green in your marketing to increase your business?
If not, you should.
Realtors and Stagers need to start using their marketing programs. Get the basics or even better gain the knowledge that has credible science behind it.
For more information go to www.GreenTrainingCSP.com.
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