As I was standing at the podium at the Christie’s Global Conference talking about the marriage that is Real Estate and Content, an idea struck me that at the time I only had an opportunity to touch on... knowing it deserved more.
The audience I was speaking to deals mostly in incredibly high end luxury homes. We're talking mansions, castles, villas and the like. What struck me was the idea that if you were to break down the value of their time when applied to working with one of these listings, you're easily looking at several hundred dollars an hour... and perhaps the prospect of putting several hours a week into blogging for business might be difficult to justify.
The more I thought about it and considered the true value of real estate blogging, one question came to be the measure: What would you invest to be the leader of an audience of potential and qualified clients looking forward to hearing from you?
The power of blogging and the answer to why you should, lies in the goal of developing an audience that you can lead.
Blogging is taking the initiative to be a leader, a leader in thought, reporting, opinion and exposure.
In the offline world, you may have 90% percent of your market wrapped, but what about the online mind-share?
Are you seen as the leader?
Do you have the exposure?
Are your opinions respected?
Are you recognized as a resource that stands apart?
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Hi, Jim - glad to hear you were speaking at Christie's. Last week I attended the Leaders in Luxury conference (Institute for Luxury Home Marketing, Laurie Moore-Moore) on South Beach and Deb Valledor's session on blogging was very well received. Blogging is important for the luxury market, too.