Methodology
In early 2008, Homes & Land conducted a readership survey on HomesAndLand.com. We analyzed the responses from those consumers that identified themselves as both frequent readers of Homes & Land magazine and users of HomesAndLand.com. Respondents who stated that they “rarely” or “never” read Homes & Land magazine were not included in the Readership Profile.

Note that the demographic data regarding income levels is solely for visitors to HomesAndLand.com. It was compiled by Hitwise, a leading online competitive intelligence service.

Four significant points from the survey include:

Income – HomesAndLand.com attracts affluent visitors who are much more likely to be qualified buyers. In fact, 34% of the visitors to HomesAndLand.com have incomes in excess of $150,000. That’s over four times the industry average for real estate websites.
 
Ready to Buy – Respondents who identified themselves as “buyers” plan to purchase a home in the near future. Over 63% plan to buy within eight months and over 37% plan to purchase a home within four months. This is excellent news for agents that advertise with Homes & Land.
 
Buyers Select an Agent – Buyers consider many factors when selecting an agent to work with. Knowledge of the area and reputation are the two most important considerations for homebuyers. Homes & Land helps agents build their personal brand and promote their area expertise.
 
Sellers Select an Agent – Reputation and marketing plan were the top two reasons sellers selected an agent. Agents who advertise with Homes & Land benefit from a comprehensive, multi-media marketing plan that impresses sellers.