I don't like the phrase "custom home," and I hate "professionally decorated" even more. Very often they both mean "next to impossible to sell."
Architects and spec homebuilders do their best to design product that will appeal to a significant part of the buying market. That's why they are careful to not go off half-cocked with custom colors, weird room sizes and arrangements and accruements that don't add perceived value.
If you buy one of these homes, and you don't go wild repainting the rooms and imposing your own eccentric taste in how its decorated, you can be reasonably assured that if you decide to sell it, that it will sell within a reasonable period.
The custom home and further, the custom home that has been professionally decorated doesn't get this market share. The average buyer, regardless of price range, will not seriously consider purchasing a home that will require removing "the custom, professionally decorated."
Consequently, it seems odd to me that people who gravitate to wanting their new home to be "custom and professionally decorated," also go into the deal knowing that in all likelihood they will want to sell the home within, say, five years or so.
In reality, a "custom and professionally decorated" home needs to be the owner's home for life...or nearly that long, anyway.
The only salvation for these owners is a fine stager, and that advice will most assuredly be accompanied by resistance and some hard feelings.
Copyright 2008 - William S. Cherry
BILL CHERRY, REALTORS
DALLAS
214 503-8563
1 800 314-7110
Now in our 44th Year Selling America
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