Two words: Sticky content.

Sticky content is information (web site content) that makes people stick around and return for more. Examples are how-to articles, tips and tricks, beginner's guides, and any other free information that your clients and prospective clients would find of value.

Keep in mind that the more content you have, the stickier your site is. Sticky is good for at least three reasons: It gives your visitors a reason to come back again and again; it gives your visitors a reason to tell others about your site; and it demonstrates your expertise for people who are interested in your services.

With good content, you will be able to gather leads, acquire names for your mailing list, as well as offer good reasons for your visitors to tell their friends and colleagues about you.

Want more? Give us a call to set up a strategy session with one of our marketing coaches!

If you are a Realtor® who enjoys working with families, have been licensed for at least three (3) years and have lived in the area you serve for at least three (3) years, we invite you to APPLY to become a PRC Council Member.

***Parent Relocation Council, Inc. is looking for Regional Directors for Northern California, Texas and Hawaii, if you know of anyone who has a great reputation within the industry, has been full time in the real estate industry for more than 3 years and has leadership qualities please let us know at chris@parentrelocationcouncil.org***