My SUPER team of Northwest Florida Realtors just sold a $500,000+ home in less than three months in a market where the average(read - less expensive) home is selling in 5.5 months. How did we do it? By following some tried and true rules of the real estate trade:
#1 Price it Right! This home had been handled by two other real estate groups and been on the market for over a year when we took the listing. Do you think the house was priced right from the beginning? Of course not. And as our market slowed and prices dropped the seller did not drop the price of this home to match . . . a condition we call "chasing the market." By providing the seller with up-to-date, accurate comps we were able to convince them of the appropriate price range to attract a buyer in the current market.
Here are a few other suggestions for selling your home quickly - ones that we always employ - provided by William Bronchick and Ray Cooper, authors of How to Sell a House Fast in a Slow Real Estate Market (2008: John A. Wiley & Sons).
Have Information Available - Buyers need their questions answered, and answered in a timely manner. You need all the key information at your fingertips. Wat are the local taxes? Do you have utility records? Are their covenants and restrictions in the neighborhood? These are only a few of the important questions that buyers want answered.
Market to the Neighbors - They already know and - presumably - love the neighborhood. Give them a chance to be an ambassador for your listing.
Make Sure the Seller Understands the First Offer Rule - And old real estate maxim: the first offer is usually the best offer - is one I've seen born out time and again. The first person to make an offer on the house is likely someone who has been watching the neighborhood for a home. Even though the offer may be low, we always encourage our clients to come back with a counter-offer.
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