We've discovered a website that is very helpful to us in our Integrated Marketing approach of real estate. We use this to show our clients (Realtors) how we compare with our local competition.
Realtors who use the most advantageous marketing in your particular area can go and pull up what you do either singularly or by comparison to your competition to show your clients just how good your online marketing is.
One disclaimer: I want to make before you look at our particular area charts is the fact that this is in no way the definitive site for keeping statistics. There is no one magic silver bullet that is the best. This one is called Alexa.com.
It has proven to be a good general overview and easy to read.
Here's how we shake out in Lancaster County, PA compared to our competition. As you can see, we enjoy the most exposure in our market. *The local newspaper website cannot be broken down to just their real estate so they were not included. Although their entire site came in a little above treb.com (The Real Estate Book), but again, that's their entire site, news, sports, weather, classifieds etc.
One last point: Alexa also provides the embed code for the charts to make it easily uploaded to your personal site as well.
When you choose a partner for marketing, look to Homes And Land and our whole Integrated Marketing approach. More than a magazine...
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