If there's anything I have learned from my friends and family it's the reminder that even when we're faced with a down market we should always be looking for the opportunity.

My great grandfather was an immigrant who had moved here from Russia in his early 20’s and soon after sent for my great grandmother.  When he finally set foot on American soil, he was determined to succeed in this country…to live the American Dream.

All I can remember from the rest of his story is that my great grandfather sought out opportunity during a time when many Americans barely were able to make ends meet.  It was during the Great Depression.  He was able to identify what people needed and built a successful business based on that need…a paint store, right in the heart of Detroit Michigan.   His drive and his belief system created his success in hard times.  All four of his children, including my grandmother were able to get a college education, even in a time when it was very uncommon for woman to attend university.

And even today, a friend of mine, Zera Starchild, who has an online business called    Doorway Publications has found success in a down market.  At the last Women Entrepreneurs Institute’s Educational Summit back in March 2008, Zera spoke about seeking out the opportunity in a slowing economy.  She mentioned that her business had improved since the market change.  Most of her customers were from European countries where the Euro is stronger than the Dollar.  So while some Humboldt County California business owners saw a reduction in sales, Zera experienced an increase.

So when times get tough, or the future seems bleak, I always remember my great grandfather and the fact that he defied all odds and refused to wallow in the despair.  He rose above and slowly grew and built wealth for his family.

Don’t give up on your ability to be successful, even in real estate.  Most real estate markets never come to a screeching halt.  However you may need to adjust your focus.  See if you need to change or pick up a new niche, really study your market so you can continue to grow your wealth for your family as well as give to those less fortunate than you. 

And no one expects you to be positive all the time.  But the more you focus on the wonderful things in your life and dreams of the life you desire.  You will be on the right track to success.

As a good friend of mine, Gabrielle Parkinson (a Business and Life coach) always says:  “Success breeds success”.  Hang out with positive successful people and start noticing the positive shift in your life.

Copyright 2008 Jessica Bigger.  All Rights Reserved. *Even When Faced with a Down Market Always Look for the Opportunity.*

__________________________________________________________________________________________________________________

Visit www.GoHumboldtHomes.com for information about the Humboldt County Real Estate market, to learn more about how we can help you whether you're ready to sell your current home or buying your first home.  Or just learn more about what our community has to offer if you're considering moving to Humboldt County California.