In a previous post I wrote about Gary Keller coming to Columbus on October 15th. This stop on the SHIFT Tour contained a timely and inspirational message. In a INMAN New article dated September 12th 2008, Bernice Ross writes, "Need help weathering the storm? If so, reach for Gary Keller's new book, "Shift" - - it's the lifesaver you need today to thrive tomorrow." Well if the book is the lifesaver then our weekly book club at Keller Williams Capital Partners is the "lifeguard" that pulls you back in. If you can, join us weekly to discuss these tactics at length.
Inspiration here is the key...in Tactic 1 Gary speaks of the agent's mind set. During his talk with the 1200 Central Ohio real estate agents, Gary said there are a few things you need to get your mind around when a Shift occurs.
• Acknowledge the situation you're in.
• The MOST important thing to do right now is lead generation & lead conversion.
• You have to run towards what you most want, instead of away from what you most fear.
• The things you usually say are "hard" to do (i.e. cold calling) aren't hard...they just aren't fun, and we often confuse the two.
• Judge your success over the length of your career not the high or low of any single year.
An agent at Keller Williams Capital Partners wrote me today after a reminder email I sent out about this Tactic...
"I think Mindset will make or break your success. Everything seems to stem from the thoughts you think!
I think this is a market for opportunities!"
I'll share with you this last thought from the SHIFT book.
"You can't control the market but you can control your outlook and your response to the market. Remain resolute. Know that while everyone won't succeed in a shift, some will and anyone can."
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