Recently a client had me create some videos with no motion, no music and no sound. This was supposed to be straight forward information delivered to people who wanted to see it most. The idea was to be bare bones and deliver straight content to a hungry crowd.
The intention was good and it was supposed to be a no frills look at something in the Mortgage Industry. Since these clips had no sound, no people and no real movement Google didn't get too thrilled with these efforts. In fact, most of these clips never really made the light of day.
On the flip side our company created videos with no people but instead used a moving camera that sort of drifted in from one room to the other and the shots disolved into each other nicely. We were able to put a music bed on a multi track mixer and create a dynamic little show piece. The result was just the opposite of the flat message "movie" with no sound. The movie that showed the room interiors and had a moving, floating camera did much better in Google's rankings too. In fact, the movie we shot went viral and ended up on quite a few search engines after we positioned it on the web. This is important because this clip wasn't super high end in its production.
In short, it was very modest but it achieved to do what it was supposed to do. This clip had gained an audience and the clip became popular on the Internet. KEEP MOTION IN MIND You will have to create your own material to see what works best for you. I find that if you start out with some character in your video pieces then that is strong enough. You do not have to have multi layers of CGI graphics or the latest high end camera to get good results.
In the world of HD it hardly matters what kind of camera you really buy. You can get just as good digital footage off a small range camera as opposed to the big multi thousand dollar cameras. Style, or the attempt of it, will be enough to get your online Internet Web 2.0 video content distributed online.
Posted by Ted Cantu, www.1seomichigan.com
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