Everyone has heard of Facebook by now, but how many of you are using it for business. Let's get something straight up front, it's not about being dissengenuious, it's about connecting and networking. Those who follow me on Twitter or Facebook understand the reason my cheesy slogan is "Real in Real Estate."
I was on a great new service called BlitzTime which lets you do conference calls and speed networking all in one! It's a great service and a perfect platform for a class on utilizing facebook for business. I tweeted the key points but here they are in LONG BLOGORIPHIC format!
Maximizing Facebook for Business with Jake Press from Mushy Gushy:
- Facebook is not Myspace! - It's a bit more user friendly, there's not as many risque' ads or smaller kids. Sure teenagers use it, but so do CEOs.
- It's Not about what you do, it's who you are.... And it's not about who you know, but who THEY know.
HOW TO FIND PEOPLE- Groups - It's easy and transparent.
- Searches in the Keywords - Try searching CEO or Marketing and Business = JACKPOT!
- Interest - notice your interests are "LINKS"
- Harvesting Friends From Others - Be careful on this one.
- DO NOT USE PROPAGATION SOFTWARE - Most users will tune you out eventually and Facebook will get you if continued.
- Becoming friends is like opening the door to real friendship or a relationship - reminder don't oversell at first!
- Several Executives and CEOs have their PHONE NUMBER on their Facebook Profile!
- Excercise the Platinum Rule in Facebook Communications - Communicate the way THEY communicate!
- Never underestimate how connected someone is
- Bring Value! Don't just comment to comment... spam is easily identified.
- Keep it Professional
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