Social Networking is the marketing plan of the 22nd century. If you haven't been able to establish a professional report with clients, as well as clients-to-be, someone else will. And that could cost referrals.
The key to social networking is to be certain that you are not socializing with bunches of industry contemporaries. If 8 of 10 member of a group are in the RE business, where is your market for exchange? Unless all 8 are specialized in different areas, you may find yourself competing for airtime.
Find a group that you can socialize with on common interest -- outside of business. For example, maybe a salsa group. That way you are truly being social. The more diverse that the members backgrounds are, the more opportunity for networking success!!!
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