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Sandy's Photography Class 5

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Services for Real Estate Pros with Brick Road Visuals: marketing, virtual tours, photography

As a professional photographer in Real Estate it makes me cringe when I see some of the listing photos put out there. You've seen them, the photos that do more harm than good.. Over 80% of home shopping begins on the internet where your pictures do ALL the talking, that's a big deal!

 

more about me:

My name is Sandy Jagmin, my husband and I own Brick Road Visuals. We offer professional photography, 360° interactive virtual tours, and marketing solutions to real estate agents and businesses in Benton and Washington counties in Arkansas. If you are ready to let me take on some of your workload so you can concentrate on bigger and better things don't hesitate to give me a call. If you are not ready for a professional, but you want to improve your photos read on...

 

There are a lot of things I watch for when taking my photos - blown out windows, flash reflections, out of focus shots, under- or overexposed shots, the list goes on.

 

It's a warm sunny day and the sky is just beautiful. A great day for snapping pictures of homes, huh? You get our your camera - ready, aim, fire - but then you notice it. Your beautiful sky is white! WHY!!?

It's very similar to the blown out windows I went over in a past post. The sky is so bright that in order for the camera to expose the home itself properly it has to over expose the sky. If you were to expose for the sky the shutter would stay open a shorter amount of time than it would when you expose for the home, in that case the face of the home would be very dark. Instead, the camera exposes for the home leaving the shutter open too long (for the sky), and letting in too much light to expose the sky properly.

What to do? You can't really control the sun, all you can really do is work with it. When you shoot, as you are facing the home, if you are also facing the sun your sky will most likely blow out. But when you are facing the home, if the sun is behind you, your sky is more likely to not blow out.

There are 2 reasons you get a better photo when the sun is behind you. The first reason is that since you are not shooting toward the sun, you don't have as much light coming into your lens so it's not as likely to overexpose the sky. The other reason is that when the sun is behind you is it throwing more light on the face of the home, which allows your camera to use a faster shutter speed to get the proper exposure. A faster shutter speed helps the sky not blow out.

Unfortunately, if the sun is behind you when you are shooting the front of the home - it's going to be in front of you when you shoot the rear of the home.

 

 

 

 

 

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Sandy Jagmin

Brick Road Visuals

Professional Virtual Tours in Northwest Arkansas

www.BrickRoadVisuals.com

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

I always meet my photographer at the subject property and bring my own camera.

Sometimes, my photos are better.  What does that mean?

 

Oct 29, 2008 04:13 AM
Lewis Beynon
CENTURY 21 Triangle Group - Raleigh, NC
Lew B Realty

Thanks for the tips Sandy I appreciate them.  Let's hope I can now implement the advice.

Oct 29, 2008 04:16 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

I've "fixed" digital photos before I posted them.  It normally has to do with balancing the colors and contrasts.  I've had some good results.  I've had pictures taken at dusk that turn out almost black, but with software, have been able to brighten them.  However, I never use these as listing pics.

For the "money" shots, I use a pro with the right gear.

Good post.

Oct 29, 2008 04:17 AM
Matthew and Sandy Jagmin
Brick Road Visuals: marketing, virtual tours, photography - Bentonville, AR
Marketing, Virtual Tours, Photography

Michael - it's hard to say, maybe you need a new photographer.  But in all fairness, the pros usually look for different things.  In portraiture it never ceases to amaze me that some of the most "technically weak" photos are the families favorites because the family is looking at the photograph differently than the photographer.  The best solution for that is better communication, letting the photographer know what they like and why.  So it may just mean that you should tell the photographer what you like and why. 

Lewis - glad I can contribute!

Mike - All the pros "fix" their photos, too.  I would never release something that hadn't been optimized.  But, that said, "fixing" is only as strong as the original photo so you can't start out with something bad and hope to fix it.  I think you are on the right track hiring pros, afterall, no one can be an expert at everything.

Oct 29, 2008 04:27 AM
Bill Saunders, RealtorĀ®
Meyers Realty - Hot Springs, AR
www.BillSellsHotSprings.com

Sandy,

Thanks for the mini-classes. As important as these pictures are, literally meaning a sale in some instances, I try to visit the home during different periods of light during the day and re-shoot.

I don't know what the digital term for "bracketing" is (35mm days), but I have started doing this as well, locking the "aperture" at several different angles angles away from the main light source (usually the window), and then moving back to the original field of view to take the shot. That is the absolute beauty of digital photography, being able to burn 15 frames on a single subject to get the one that looks the best.

For the non professional, what extra light source would you recommend?

I am sure you have gone to the bad mls photos blog...so sad, but so entertaining.

Thanks again for your help on this blog.

Feb 24, 2009 10:54 PM