Social networking is a term that is being thrown around all over the internet.  The reality is that social networking didn't start on the internet.  It has been around for years.  It is what what most of us have done all of our lives.  The big deal is that for the most part we have not thought of our social connecting as social networking. 

*When we go to a party we are socially networking.

*When we go to church we are socially networking.

*When we go shopping we are socaially networking.

*When we visit a friend we are socially newtorking.

*When we go to a class reunion we are socially networking.

*When we go to school we are socially networking.

*When we go to a seminar we are socially networking.

*When we connect with people on the internet we are socially networking.

I think you get picture.  To network socially is to be involved with other people no matter where we are.  One of the keys  to social networking is being on purpose while we are networking.  I am not saying to be so overbearing that you turn people off.  What I am saying is to be a good listener,  take good mental notes and prepare to respond.

Believe it or not once we finish being with a person or a group the conversation is not always over.  If you took good mental notes you will have a reason to pick up on a previous conversation with a person or group.  This is what separates the professional networker from the ones that stumble into networking situations.

People are amazed when we remember details of a previous conversation.  It shows them that we cared enough to actually listen.  Listening goes a long way.  So the key to social networking no matter where we do it is "listening." 

Another key while we are socially networking is "responding."  I need to be real clear here.  Responding at the appropriate time is extremely important.  A response that seems like we are on the attack is a big turnoff but a response at the appropriate time can win the favor of the listener.

While listening and responding work hand in hand, it does not mean that the sequence will be one right after the other.  Because the best thing to do is wait to respond at appropriate time after listening, the response may be days or even weeks later.  The key is being so attentive that when we do respond the listener will be astounded that our response fits their specific situation.

It is really simple to become a better social networker.  A reality that must not be over looked is that it is also simple not to be a better social networker.

Happy Networking,

Ced Reynolds, Social Networker