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Keyword research - Don't Waste Your Time & Money Without Research

By Judi - SEO for Realtors Search Engine Optimization Software

Services for Real Estate Pros with Promotions Unlimited

October 29, 2008 08:49 AM

In my prior post(10-28-08) & video I use the Google Keyword tool to show the number of searches for specific phrases. In comment to that post, it was suggested that this tool may not be that accurate.

Could that really be the case? With the fast changing Internet anything is possible.

So, I decided to run these same keyword phrases (from my prior post) through a few other major keyword tools. One of these tools was from the highly regarded "Wordtracker."

Hese are the results:

wordtracker keywords

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keyword result

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keywords

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keywords

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wordtracker keywords

The last photo above, for the phrase SAN DIEGO HOME FOR SALE shows that Wordtracker goes down to as few as three searches. Yet, no searches were shown for the Yuma phrases.

So, this shows me that the original Google tool results were accurate!

Just to restate, I'm not saying NOT to use Internet flyer services. Exposure on the classifieds sites is good. However, I PERSONALLY DON'T BELIEVE there is any SEO benefit from these services.

IT'S YOUR TIME & MONEY

Proper keyword research is the key to GOOD search engine rankings. Good rankings equal lots of laser fouced traffic to your site!

Sure, work on ranking for many keywords: High traffic & low traffic ones. But, try to put the most effort into the top ranking keywords

Add all your listings to your website/blog. It's a known fact, that larger sites (more pages) do better in general in the search engine standings.

I'm working on a few more posts on prudent Internet advice. Please subscribe to my blog for staying in touch with the latest search engine optimization news.

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Li Read

Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC

Caring expertise...knowledge for you!

Thanks for your very informative post -- am going to check into your timely advice. Love the dog photo!

Oct 29, 2008 09:48 AM

Julie Chapman

Julie Chapman Broker - Ormond Beach, FL

Daytona Beach Shores, Florida

Judy,

I am SEO challenged and I appreciate that my localism posts and AR posts bring traffifc to my websites.......thanks for the info

Oct 29, 2008 10:03 AM

Misty Lackie

Go Smart Solutions, LLC - San Luis Obispo, CA

Real Estate Advertising

The best key phrase research is found in your own website stats logs. If you look at your own stats and compare the search phrases people are finding you on, it will open up opportunities for improvements.

Most of these tracking tools are not good for nitch or long-tail searches and don't take into account smaller city searches. Wordtracker is based on Overture results so are also not 100% accurate. I guess what I am trying to say is don't solely rely on these tracking tools. Use them as a reference but more so rely on your own website stats logs to show you what searches are really bringing in the traffic.

Oct 29, 2008 12:29 PM

Anonymous

Judi

Hi Li,

Thanks for your comment.

I'll be publishing information on how to avoid Realtor Internet rip-offs soon. Keep an eye on my blog

Oct 29, 2008 04:15 PM

Jean Groesbeck

Compass - Anacortes, WA

Broker, CRS, e-PRO, ABR, ASP, CNE, IMS

Anything that helps us think like potential clients is a great tool! Thank you!

Oct 29, 2008 04:22 PM

Kerry Lucasse

eXp Realty - Urban Nest Real Estate Group - Atlanta, GA

Your Urban Nest Atlanta Real Estate Consultant

Julie -- thanks for the information! I am really excited about the Wordtracker tool and am sure I will be completely addicted by the end of the weekend. :-)

Oct 29, 2008 05:44 PM

Heather the Realtor Orlando, Lake Mary

LemonTree Realty - Orlando, FL

First Time Home Buyers, Bank Owned Homes

Thanks for this wonderful post I am working more and more on my SEO stuff and this will help me in my ventures. Also love your airedales.

Oct 30, 2008 01:57 AM

Kris Kombrink ~ The Kombrink Team

RE/MAX Excels - Chicago's Western Suburbs - Geneva, IL

Good post, Judy. I also like the Google Trends product at (http://www.google.com/trends). This site lets you type in some variations of keywords and it will tell you which are more popular.

Oct 30, 2008 08:54 AM

Hi Jean

Oct 30, 2008 10:02 AM

Troy Erickson AZ Realtor (602) 295-6807

HomeSmart - Chandler, AZ

Your Chandler, Ahwatukee, and East Valley Realtor

Thank you so much for the info. I am not exactly sure how SEO works, so every little bit of info sure helps me out. I will be checking into your blog for more info.

Oct 31, 2008 08:31 AM

Judi - SEO for Realtors Search Engine Optimization Software

Promotions Unlimited - San Diego, CA

Hi Tony,

Also, be sure to check out my outside SEO software blog. The actual url is:

http://www.websitetrafficbuilders.com/websitetrafficbuilders/

Oct 31, 2008 05:02 PM

Kevin Wood,

Keller Williams Southern Arizona - Tucson, AZ

Tucson, AZ Realtor

Good info. Thanks for sharing.

Nov 02, 2008 02:53 PM

Hi Kevin,

Also, be sure to check out my outside SEO software blog. The actual url is: http://www.websitetrafficbuilders.com/websitetrafficbuilders/

Nov 02, 2008 03:13 PM

Ann Cummings

RE/MAX Shoreline - NH and Maine - Portsmouth, NH

Portsmouth NH Real Estate Preferrable Agent

Hi Judi - I'm always looking for ways to check what I'm doing and for ways to make it better for my websites and blogs. I think, many times, articles are written assuming that those reading already know as much about SEO, etc. as the person who wrote the article. Many times I read about running searches on your keywords and phrases, but I rarely see anything that helps to find out just what keywords and/or phrases one really should target. The keyword suggestion tool you showed above looks like it might do just that. Thanks for sharing that tool.

Ann

Nov 28, 2008 09:37 AM

Jon Zolsky, Daytona Beach, FL

Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL

Buy Daytona condos for heavenly good prices

Judi,

Thanks. This is always problematic for me. Nned to check all those keywords that I assumed I should use, but not really ever checked.

Nov 28, 2008 01:49 PM

Keyword research - Don't Waste Your Time & Money Without Research

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