I've been a full-time Realtor for almost 5 years and and currently have an office with approx. 25 agents. Most of them are mostly full time with some part-time. When I meet with the agents for one-on-one time I sometimes feel like they are waiting for me to tell them where to go pick up the money now that they have a real estate license. The truth is I tell them...it's not one magic thing that makes you successful, it's a series of things done consistently over time.  For example, farm area's, post cards, follow ups, open house, FSBO cold calling, follow ups, prospecting, directmail, working referrals, calling past clients, more follow up, more prospecting, etc.

I guess when you boil it all down you can't think of it like a bullet...unless you're thinking of a shotgun.

I realize targeted marketing could be thought of as a rifle shot but it takes so much more than that.

That's why I will continue teaching "Get a Shotgun".