I've spent a lot of time & energy over the past couple of months thinking about branding, IDX, taglines, color schemes, etc, mainly because I'm in the beginning stages of building an entirely new site, which will bring a new brand into my local market. 

Obviously, my goal is to bring in an experience that no other agent here offers, as would be any motivated agent's goal.  So, as I make notes and sketches during this process, I'm also investigating all different tools that I can bring to the table. 

But what good is having the latest and greatest if you don't do everything else right?  We're all into branding these days, right?  We want our 'brand' to be THE brand in our market.  We want to be remembered and seen as the standout amongst the rest.  The problem though, is that we often get so busy thinking about being the biggest and best, that we forget the simple things.

That said, one really simple thing that we MUST get right is our tagline.  It's like our unique value proposition, or our elevator pitch that's going to be plastered on everything we do, from our blogs, to our letterhead, to our marketing materials, signs... well, you get it.  So, what should that tagline do for us?

That brings me to my point.  I read a blog post tonight on CopyBlogger about taglines, and it put in very simple terms exactly where many of us miss the boat.  We get so busy trying to be clever, that we miss the real goal, which is to make sure that when someone reads it, they understand exactly what we do; what we offer to them.

Anyway, I just wanted to share this post and encourage everyone to really evaluate what your tagline says about what you do.

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