NOTICE to HOMES.COM: I may answer the phone when I see "Out of Area" callers, but I will not buy. Fact is, I don't even know who you are. If that call was, indeed, from Homes.com as the caller claimed, why does Homes.com block Caller I.D.? Don't they know that Caller I.D. is our first defense against telephone scammers????
Ring. . .
"This is Lenn".
"How are you this morning, Lenn?"
"Fine"
"This is xxxxxx from Homes.com"
"I don't want any".
"You don't want any buyers?"
ALERT! ALERT! Guilt Sales in Progress.
"I don't want what you're selling."
"We're not selling anything, Lenn, you are"
"I don't want any."
"We have buyers standing by".
HUH! Where are they?
Seems to me that if they "had buyers standing by", they would give (sell) those buyer to someone who is already paying them for that very service.
One thing I have learned over the years is when a salesperson begins to toss out non sequiturs, it's impossible to have an intelligent conversation.
This guy isn't selling advertising. He's selling guilt.
Hey, Homes.com Guy. Better folks than you have been trying that on me for years. It doesn't work.
Diaper manufacturers who tried to sell diapers by making moms feel guilty if they didn't use that diaper didn't work.
Why on earth would Homes.com think that, by making agents feel guilty for passing up this splindid opportunity, guilt would work?? Geez! If it didn't work for my Mother-In-Law who had the inside track, why would Homes.com think they could sell me with guilt?
WAIT A MINUTE! Isn't Homes.com the one that had thousands of their web sites go down for weeks at a time and most images and much content had to be replaced???
Homes.com has high placement in Google SERP. However, when someone goes to their site, an advertiser is one of thousands of agents.
One or another of my web sites is usually right under Homes.com in Google SERP. I don't have to share the consumer with anyone on my site. Shucks, I'd rather be #2 and have the consumer all to myself than be one of thousands advertising on the site in #1 position.
HINT TO HOMES.COM GUY. One thing that gives you folks away before you can even go into your canned presentation is the "SUPER UPBEAT" tone. Don't you know that it would be extremely rare for a real estate agent to get a very UPBEAT greeting from a consumer???
GEEZ! The Homes.com guy this morning sounded absolutely mainic.
RED FLAG: We don't get consumer calls that sound like that. Consumers are reserved, hesitant, wary.
Oh well. Back to work.
Lenn, great post as usual. These "lead gurus" always make money off of the naive, hopeful new agent. People that have been in the business long enough know that you can use tools, but it's you who gets, keeps and converts a lead...no one else!
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