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What you see below is the instant conversation that took place. It's best to read it from the bottom of this post to the top. And it illustrates a couple of things for me.
First, the speed at which conversations can move in the social media space is incredible. This bulk of this took place in a span of about 30 minutes and as I'm typing this word, it's still going on. (My apologies to those who might be left out below. I'm writing this quickly to further illustrate the point.) The speedy reaction to the assertion that "67% of all agents are now members of social networks" was almost 100% negative.
Second, in this day and age, if you put out a press release making specific claims you need to be prepared to defend it.Vigorously. In this case, I merely questioned the real estate professionals who use social media the most, those on Twitter. I don't know if any of the execs at Quantum Digital are engaging the real estate community on Twitter, but if they are not, it may further illustrate just how far off the 67% number may really be. As Teri Lussier points out below, how they conducted the survey and how they defined "social network" play a large role in how they got to that number. (Just as my use of Twitter ONLY severly skews this conversation!) Neither of those pieces of information are included in the press release, so we're all left to guess. Leave a void and it will be filled. Guaranteed.
What should Real Estate Brokers be thinking right now?
If I don't write this post, the folks at Quantum Digital probably never see that conversation. So, Brokers, do you have any idea what conversations your real estate agents are having online? If not, you should. My bet is that a very high percentage of brokers are not actively engaged at all with the kinds of conversations, like this one, that are taking place almost every minute of every day in places like Twitter. And if the number really is as low as many state below, then, in part, the absence of a social media strategy at the broker level is to blame. That must change. Right now, the RE.net is talking to itself for the most part. And if social media is to provide the return it has the potential to provide, that also has to change.
Here's the conversation. Just the replies directed to me. Again, it's best to read it from the bottom up.
KevinBoer: @respres Or perhaps [Use email + Use R.com + Use MLS + Have an AR Account] = 67% ?
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.