There are 4 simple things you need to look at to improve your search presence on the Internet. Even if your website looks good to a human, search engines rule the Internet and you have to optimize your website to be found. Otherwise, you have a nice site that no one will find or see!
Page Title -- make sure you website has a title -- open your website and see what is displayed in the top title bar of your browser. It is very important in telling search engines what your site is about -- Focus less on your name but what the site is all about -- searching real estate listings in "your city" or community.
URL - The universal resource locator or the website address -- http://www.yourname.com. - Your website address should contain keywords that will be picked up by search engines. Do you want your name to be found or will consumers search for listings in your community. Key words of homes for sale, property, real estate etc vs. your name.
Headings are important on your website with H1, H2, H3 HTML tags are seen by search engines as more important than other text on your site -- talk to your website company and make sure they have optimized these features for you or if you have control -- do it yourself.
Page text is also somewhat important -- especially bold text -- make sure your main home page has clear descriptions of what your site is all about -- text is more important than flash or pictures. If you have pictures on your main page -- make sure the picture properties or name on the website have key words such as your community name, real estate, homes for sale etc.
The last thing is the "invisible" components to your website -- Make sure your website has a meta description and keywords associated with your site. To find yours -- open your browser and find the command to "view source". It will clearly tell you what yours is -- modify appropriately to increase the chances of your website being crawled and indexed higher by the search engines. Make it a profitable day!
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