Marketing in the commercial real estate market is dull!  Our office covers a wide range of real estate needs:  residential, commercial, land, ranches, resort.  Mainly because of our clientel and where we are located.  But the commercial market is beginning to slow.  I've been looking for more marketing ideas, like thinking outside of the box to market property that's for sale or available space to lease.  We've come up with holding a version of residential open houses.  During the week, holding open a lease space, putting out the open house signs and banners, having refreshments and finger foods, and brochures to expose the general public of the availability of the space.  We open during the middle of the week, from 11:30am to 1:30pm to be available in the noon lunch hours for anyone who might be driving by on their lunch hour.  I've had only one commercial open house and had 10 people show to look at a lease space.  Most were realtors, one banker, and others.  But the lease space stayed on the market for only a week later after the open house before it was leased.  I don't know if the open house helped to lease it, but the exposure to the public and the 10 contacts may have been worth it.  Any other ideas for marketing commercial property would be welcomed. 

 
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2 Comments on Effective Commercial Marketing

OCT
31
2008

Good for you for thinking outside of the box. Traditionally, we primarily marketed to other brokers with the exception  of the sign posted on the site.  I find more and more that buyers and tenants are doing their own searches on website like loopnet and craigslist.  I just closed an industrial building that was on Craigslist.

10:35pm • #1
NOV
17
2008

What sources are you finding to be the best to market commercial real estate currently?  What services are you using?

Thanks,

Loren Keim

11:41am • #2

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Robert OHaugherty, REALTOR, ABR

Southlake, TX

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Rutherford Realty, L.L.C.

Address: 1200 S White Chapel, Ste B, Southlake, TX, 76092

Office Phone: (817) 310-6289

Cell Phone: (817) 366-7911

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Furthering the real estate industry through communicating ideas and experience, and to eliminate any misconceptions, misrepresentations, expose scams that seems to proliferate in the real estate industry.


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