Good news! You’re getting some hits from the Listing Router! So… now what?

You’re paying for those hits, you do have a plan, right?

What are you going to do with those visitors that will make the money you just spent worthwhile?

Let me ask it this way: what do you have on the site that you’re sending your Listing Router clicks to that will benefit your business? Is there anything there that will either make a user love you and return, encourage a user to contact you, or provides something that would make a user not only want to do business with you, but they’ll pick up the phone immediately and ask to be a client?

And if not – why not? Why spend the money to get people there if the site doesn’t do anything for your business?

What’s your plan?

Will you make people register to search for homes, and collect information that way? There are lots of folks who have great success with that method. But even there, you better have a plan for how and when and how often you’ll contact those people, how you’ll keep track and manage them, so that they don’t slip through your fingers.

Will you make some other special value-added offer? A downloadable e-book about your city? A subscription to your home buyer articles from your blog? Links to popular neighborhoods? School district reports?

Decide what you want the user to do that would make the money you spent worthwhile, something that the user would see immediate value in and will want to do on your site, and then make that prominent.

Next time – Measuring and Improving your Results

And if you missed them:

• Part 1: Consider the user first
• Part 2: Picking a strategy