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Blogging is a Long-Term Strategy with the Potential for Short-Term Results

The title of this post was a quote from yours truly during the recent Real Estate Barcamp in Houston during a discussion led by Paul Chaney about social media and its effectiveness. This pretty much sums up my personal perspective on the act of blogging as it applies to my business.

When I first started blogging four years ago on another platform, I used it just for personal opinions, rather than anything that I thought could actually help me make money. You may be surprised to learn that many of my posts were political in nature, considering the fact that I have written exactly ONE post on that topic here on ActiveRain, and that was yesterday!

I was invited to join AR back in December 2006, so I set up a quick profile, then proceeded to do.......absolutely nothing.

Well, I did write one post in March 2007, so that must be when I really got rolling, right?

Wrong.

I didn't return again until August 4, 2007, when I wrote this gem of a post:

Austin Real Estate Market

Truthfully, that might just have been my shortest post on record. Perhaps there are those of you who long for me to return to such simplicity. :)

After I got the hang of things around here, I started regularly posting 10 times/weekly, with very few exceptions. This may seem like drudgery or highly time-consuming, but it is neither. I sincerely enjoy writing, sharing information, and making new friends, which I have since found out is the essence of a solid social media strategy.

I am happy to have received a good number of leads, referrals, and closing from my ActiveRain blog, but I would probably have continued consistently posting even without the concrete results.

But why?

Well, that's easy. This network has brought me so much good knowledge and so many friends that it has been well worth the investment of my time. Since the economy has been much less strong over the past year, this has enabled me to devote a certain amount of time every week to blogging. When the market makes a turn (and it will likely turn around in Austin before many other areas of the country), I feel that I have done a reasonably effective job of getting my name out there to other real estate professionals who have the potential to send me business, all while having fun, too. How great is that?

So, if you're new to blogging, I have a few words of advice:

Write a lot - It doesn't even matter what you write about, as long as it isn't offensive - just do it. The process of committing to a certain amount of content will make you a better writer over time.
Read a lot - There is a wealth of terrific advice, tips, and news here to be found. It's much like having a stack of real estate and blogging textbooks at your fingertips 24/7.
Don't expect immediate results - This is not the type of thing that will necessarily bring quick leads/prospects. Don't be discouraged by that - continue to plug away and it will happen.
Take advantage of the Google leverage that AR has developed - you will be found! Post it and they will come.
Explore other sites, too (Twitter, Facebook, LinkedIn, Flickr, etc.). I have received leads from several of these during my foray into social networking over the past 16 months or so.
Don't worry about comparing yourself to others, or trying to model others' writing style. Just be you (and I know that sentence isn't grammatically correct - who cares?).

I hope this stuff comes in handy for you. Feel free to ask any questions you might have. Thanks for reading!

My RSS feed is http://activerain.com/jasoncrouch/rss

If you enjoyed this post, why not connect with me in these other communities?

If you're looking for a home in the Austin area, you can visit my primary Austin real estate website at www.austintexashomes.com. Thanks!

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) on 11/03/2008 12:25 AM

Comments (109)

Blogging Tips in the ActiveRain Channel

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Originally posted at: Cool Austin Texas Real Estate Blog : Blogging is a Long-Term Strategy with the Potential for Short-Term Results

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109 Comments on Blogging is a Long-Term Strategy with the Potential for Short-Term Results

NOV

2008

Blogging does help increase business, works well in conjunction with other marketing

Stay consistent and the results will come, it is a matter of time!

LORI - Yes, it does. Thanks for stopping by - you're a fast reader!

JER - Agreed.

DITTO, blogging does work! I'm a proven fact. ActiveRain has help with some leads and hopefully they will generate into settlements!

I know this will work. My broker told me about AR in 2006 and boy do I wish I had stated then. But that's okay, I get it now and am putting in the time to catch up. You taught me how to insert pix in your tutorial and I can do it but sometimes I am just so slow! And I really want to learn more html to do cool colors, fonts, better picture placement. Sigh, all in due time! Thanks for all the help and encouragement you give us :)

PS How do you put in those cool links in your blog?? Maybe food for another post??

Jason -

Here's to you, man! I'm like you - so call when you get writer's block.

The act of reading and writing drives important facts in your head, and helps make you the Real Estate Expert for your constituency, and your community. It also drives people to your website, and your blog.

But it also helps form relationships, associations, and interdependence with others that just might give you a fresh business idea every few days or so. And you likely wouldn't have been able to achieve this without a little help from AR.

Yes, there are days you don't seem to have it in you to write a post. Here, the tempation may be to not write at all, or, worse yet, do some copy and paste just to get the points.

Like you, I resist both! Keep posting habitual, expand your net, as well as your desire to share with other like minded professionals, and you'll flourish!

Drop in anytime!

DEAN & DEAN'S TEAM CHICAGO

Jason.... if it wasn't for blogging, I am not sure where my business would be right niw. And yes, don't worry about comparing yourself to others... just write you like and do it your way. Some good tips...

jeff belonger

Very good information and I have to say that being consistent and persistent goes for everything in life and business. No results come with "once in a while" or "when you feel like it" Got to keep working it!

NOV

2008

Jason,

I get a lot of business from AR and have made a lot of friends here....I wish I could get my agents move involved in Active Rain.

Jason...

Excellent advice ... especially about writing a lot!

You are a wealth of knowledge and an inspiration. I wish I was more consistent.

Jason - Thanks for sharing your story. I, too, have learned a lot and made many friends. It definitely encourages me to keep plugging along... :)

It's amazing how much I've learned from this network. Quite frankly, I don't even see the benefit of sales meetings anymore. AR offers more than a sales meeting ever could.

Jason - Great advice! Be Yourself, don't try to be anyone else and the more you write the more comfortable you will feel...

Jason- You have come a looong way since that 8/4/07 post! That gives me hope; maybe I'll get my act together soon and just start writing more. It's been a challenge to avoid "paralysis through analysis." Sometimes it's better to just do something and let the chips fall where they may.

Yoda once said...."Do. Or Do Not. There Is No TRY!"

All the preparation and planning in the world will not lead to a crapola if you dont actually ACT on it. I, for one, am certainly glad you did. Otherwise, I never would have met you. And that would be a damn shame.

Great summary. Love it. I finally hit the twitter. I've had good results....but....we'll see how my expansin looks.

I wish I had read this when I first got here! It is wonderfully concise and as a matter of fact I am going to Bookmark because it is full of great advice and I am striving to write MORE and better every week. Thanks for helping and being so supportive!

Jason - Active Rain is an every evening must for me. As soon as I finish my inspection report I first look at The Texas Groups to see what's happening. I put out a blog approximately 3-4 times a week, not much to do with home inspection but write articles about happenings in our local area. Like you have developed friendships, shared information and Active Rain in part of our daily life.

Hi Jason~ I, too, agree with Lisa! This network is amazing. There's not enough hours in a day to keep up with the wealth of info here. Each writer has their own personal print, thus, the journey of finding which voice speaks to me most consistently keeps me reading day after day. And yes, Jason Crouch is one of them. =)

Jason- Right on! Write, write , write! You got put in the time! That is what most people do not want to do.

Hi Jason-I like your detailed blogs so I hope you don't change your style because I enjoy it very much and I'm sure others do as well. This post is so informative as well as true. Even though I haven't got any business so far I've made some good friends and enjoy it here immensely because of the friends you get to meet, that otherwise you would never have the privilege of knowing them and all the valuable info from so many highly intelligent people. Where else could you get this kind of education, FREE? Nowhere that I know of. I've learned a lot since joining AR but have so much more to learn. So continue in your wonderful style of blogging that we all enjoy so much regardless of the length of it. I myself have a tendency to be detailed and write longer blogs. I used to call it long winded and a good friend I met here told me it wasn't that. It was detailed. I liked that better. So keep up the detailed comments cause we all love them and the people that don't then it's their loss. Take care and have a blessed week.

I agree. I recently wrote about some success I had with google search and its all because of the postings here. Hopefully I'll find some financial success from it in the future. For now, Im learning a lot. I've met some great professionals, and I have not even jumped into SEO yet to help myself.

I'd have to say that's some good advice. I also joined and didn't do a lot from the start, but now I'm trying to become more involved.

Jason - That's what makes AR so great. You can write about whatever you choose and I for one am so happy when I read posts like yours that are such a great mix of topics and just downright fun!

Jason,

I would say that since I started blogging, I even look at everything a little differently- my view seems much wider, my mind even more inquiring than before, my eyes and ears ever more observant....all good skills for a sales professional:-)

Jason, You always have good advice that I need to hear and follow. Thanks.

Every word of this post is golden, Jason! You are absolutely the authority on blogging. I don't think there is anyone on AR that does not know your name...in just over a year of active blogging. That is amazing! Just keep doing what you are doing, because you are a blessing and an inspiration to many! GBU, brother!

NOV

2008

Great post, thanks for sharing!

Just kidding, (LOL) but it is a great post Jason, I knew as soon as the network came back up today, your 260 words a minute fingers would be fast at work. I remember Paul discussing this in the morning, and it's great advice to share with others here, especially all the new folks who come here so ready to market and so competitive. Nice work. :-)

Wish I had read this a year ago, but it's still great to read after fumbling around for a year ... and so very true in every respect. And very timely as more and more people will soon realize that their blogs WILL and DO get more attention and business than a BIG BOX website.

We're hoping it will translate it something for us down the line as well Jason. Considering it took you a while to get established i have to say you've made quite an impression on this network in a very short period of time (literally just over a year) Incredible. Congratulations and continued success with that.

We're still looking for a buyer for that multi-million dollar listing you have :)

Keep up the good work and thanks for inspiring us newbies to keep blogging away.

Thanks Jason for the ideas and words of encouragement. Sometimes we all need some inspiration to go along with our perspiration. :-)

I keep plugging away. I do get great google out of blogs but I havent had one customer to date in 7 months from it. No matter it will come.

Thanks for the inspirational post to just keep doing it and stay the course.

Jason,

It's amazing to me that you've really only been around Activerain since last August. This post is really concrete in terms of explaining the short and long-term benefits of the network.

Jason,

I'm teaching a class next week on blogging and think I will take reprints of your article. It is very helpful.

I also believe you've got to make a commitment to blogging for it to work. I recently set a schedule where I post a real estate related post, then one or two localism posts, every few days. They key is consistency. I'm finding that localism is working, but only if you give the public what they want: good solid local info!

www.move2pennsylvania.com

Jason, thanks for the encourageing words. I needed a shot in the arm.

Hi Jason, There are so many great reasons to blog and to be here on Active Rain. Thanks for the great post and reminding us to keep our nose to grind, as it will pay off for us. Have a great week!

Excellent post Jason. I agree......just be you! I have gotten several listings from my blogs and those are the second best. (Personal referrals always take the icing.) They read what you say and the already know you!

There is not much more for me to say here that hasn't already been said Jason. Thank you for your positive way to express what blogging is.

Its very encouraging to see that even the "infamous" Active Rain bloggers stumbled and didn't start off with a bang .... gives us late bloomers hope. And I totally agree that continual writing does make you a better writer....

Jason: I am of the same mindset. I enjoy writing and sharing information. I also get most of my leads (besides referrals and repeat clients) from my blog on AR. And I am so greatful for the friends I have made and the people I have met.

Jason: I am new to this, have been writing and reading for only a few weeks, but I am finding it to be a great source of encouragement. In fact, jsut last week a friend noticed something different about me and asked what it was. I told her I began spending time blogging and it is bringing me life. Thanks for reminding us to be patient, that there are more benefits to spending time here than making money.

Well, how much fun is this??? I've connected with people all over the United States, and am learning new things daily. Somedays there's so much information that I get serious overload! So, what I'd like to hear from you Jason, is how do you turn it all off? Or don't you?

Jason you are so articulate, your blogs are always worth reading. You always seem to have a point and it comes over very well. Happy Blogging oh by the way I thought you said you were going to NAR if so I hope to see you there. I am going to be on two panels for the first time and am prety nervous about it.

I enjoy reading your posts. I am considered a newbie, but i believe that what you're saying is true. i just have to keep at it. anything in this life that is worth having is worth working for and waiting for. i will just keep plugging along. thanks

Congratulations on your phenomenal success in just 16 months. I think some people are born bloggers and you are the leader of the pack!

I am a complete neophyte to blogging.....BUT in one week of my Active Rain career I developed a referral network from Maryland.....Its better to blog than not to blog, there is no other question!

Good advice Jason.

How do you feel about blogging your listings? Is that something that should be done and redone? Or done once and moved on?

I am glad to see you get this featured...this is something we have discussed before and I believe to be very true!

Wow, Jason -- you have come a long way since your first post in 2006! That gives me a ray of hope.

Blogging is a Long-Term Strategy with the Potential for Short-Term Results

Hi Jason,

I really like how you skillfully summarized blogging. I try to get my clients to think long-term. Our society has become too focused on short-term results, which has hurt our country. The way I see it, short-term results from blogging are like icing on the cake.

Respectfully,

Bruce

Thank you Jason,

I just learned about AR a couple of weeks ago and have just done a little reading and finally some commenting. I want to write a Blog, but haven't because I want it to be good and am unsure what to write about. I really enjoy the reading and learning and all of the insight I am gaining. On Friday I took the featured member in my area to lunch to pick her brain and she gave me the same advice as you, JUST DO IT!

So stay tuned, my first blog will be coming soon-hopefully today.

Thanks for this encouragement,

Cheers,

Kim Darling

Hey Harlan wants to know where you got those great pictures:)

Bill - I got them from the site you recommended - photorack.net. Thanks for asking!

Jason

I could not agree more, you have to commit to blogging and social networking and you will reap the rewards. It is not a short term prospect. I have learned as much if not more from the comments here on AR. Every single day I learn something new and you cannot say that about most any other venue or network on the internet.

So blog on everyone and I am now going to check out the photorack website. I have seen almost immediate google juice from some of the active rain and other posts I have made on other platforms of which I am a member and that is quite rewarding.

Thanks for you post!

Great post Jason! You are reinforcing what I've been hearing for the last month or so about blogging.

Thank you,

Kim Wolfe

Jason,

Thanks for the motivator. We all know it works, it is just staying at it that is the hard part. Being so busy seems to leave little time for blogging.

You have given AR'ers the perfect tips to more successful blogging.

Your blogging and networking skills are those that all good Realtors should follow.

Good information. Thanks for sharing.

Jason: It's reassuring that someone with your following here on Active Rain actually did what most of us do. Join... then forget we joined. There was a similar lag for me on when I joined, vs. when I got active in blogging. I can't imagine not doing it now. You're so right. If you post it, they will come!

A whole of good info and I apreciate you sharing that with me. I am just starting to venture out in the rain and having a whole lot of fun. I sure enjoy reading what folks have to say a dn others responding.

Man Jason you have had a great responset to this Post what next?

Jason, I should have read this post a long time ago. I've been banging my head against the wall trying to figure out whether this is worth the effort. Thank you!! Now if I could just figure out how to write an entry without taking hours to format it, find the right clip art/photo and without deciding that I'm not smart enough to write such an inane post because someone else has already written a post that sounded much better than mine!! Now WHAT to write about??? lol

Very good Points Jason and you are proof that much can be accomplished with consistency.

Thanks for all the great impute Jason.

Steve

Jason,

You are the pack leader, when it comes to blogging. Some people are good writers and some people are boring writers but with practice I guess you can improve your writing skills.

As Always Jason This was great information what the RAIN has done for my career has been Spectacular!! And the friendships and education to much to even mention here..Maybe in a BLOG!

Jason- I took a look at that August 2007 post. LOL As they say, You've come a long way baby!

Like you, I was invited and joined AR in December 2006. I entered my profile and wrote a post, pointing to another blog - pathetic. I followed that with another post in February 2007. My next post didn't appear until January 2008. That's where our stories diverge. While I became a regular reader (read that addicted) and somewhat consistent commenter, I never quite mastered the weekly post, much less ten per week.

You're blogging is impressive and it's obviously paid off, for you. I've yet to receive a lead or referral from AR, although a few people, I know, have mentioned reading my blog. I agree, that the information shared on this network, alone, is worth the time spent. I have gotten to know many of the more popular bloggers, even if they have yet to discover me. In the meantime, you've set a high bar, but it just gives the rest of us, a lofty goal to try to achieve.

I love to write, and AR gives me an outlet and an excellent excuse to do it. Can we add another hour or so to the day so that I have time to both read and write blogs?

You are so right. Blog to your hearts content about everything and anything it will bring results

JULIE - Keep it up - it will result in sales over time.

SHARON - I could walk you through this pretty quickly here:

Highlight the text where you want the link to appear
Click on the chain icon between the numbered list and picture icons
Insert the site you want to link to, then click "INSERT"

That's it! Good luck -

DEAN - Thanks for your terrific comment. Great minds think alike. I subscribed to your blog yesterday based on your comment and the terrific posts I saw there.

JEFF - Glad you liked it. Sorry that I upset you earlier tonight with my attempt at humor on John's post. I hope you're doing well.

MELI - You are absolutely correct. Consistency is the key to results!

JULIE - I feel the same way. I have managed to get 7 people to join based on my invitations, but only one of them was very active, and he has since stopped blogging.

RICHARD - Thanks, my friend. I think in order to improve, it takes practice.

LISA LONG - Thank you! I appreciate your kind compliments.

DEBI - There are a lot of encouraging people here on ActiveRain, which is one reason I stayed in the first place. :)

LISA HILL - I could not agree more with you. As the broker/owner of our office, I very rarely have group meetings unless there is a good reason to meet (training on a new system, etc.).

DEBBIE - That pretty much sums it up! Thanks for your comments -

MATT - That has been my philosophy (don't overthink things) and it has worked well for me. Thanks!

CLINT - Thanks for saying that - it means a lot to me. I agree with Yoda, by the way.

LARRY - Happy to hear that you are on Twitter - I am @jasoncrouch there in case you haven't already found me.

Jason,

Don't sweat losing 2, I'm definetly a subscriber 4 life. I'm new to this but really enjoying it. it's people like you that makes it easier for us new people. Blog on!!!

RUSSELL - From one of your other comments, it sounds like you and I need to meet for some Twitter and Facebook training soon!

CARL - No question - the friendships are awesome! Hope you're doing well!

CARIN - You are too kind. I sincerely appreciate your compliment. Thanks for stopping by to read this one!

KATERINA - Agreed. The key is to "just do it"!

PAT - First, thank you for your kind remarks. Second, your points are excellent. This is an amazing network of friends/colleagues.

JOHN - Just give it some time. It gets even better!

Sounds like a blueprint for success on AR, Jason. Keep it up!

"Don't expect immediate results - This is not the type of thing that will necessarily bring quick leads/prospects. Don't be discouraged by that - continue to plug away and it will happen." I am taking that to mean someone finding my posts and being interested in me as a realtor. That's a really good reminder -- especially for someone like me who lives on fast forward. I am 'meeting' via posts and comments some really great people that I've love to know in person sometime. I think that is one of the benefits I've discovered in my short time here. Another is the learning, the tips, and posts with great informaiton --that IS an immediate result. Thanks --

NOV

2008

Jason, I've posted maybe 5 blogs and I had my first contact from Active Rain today. Someone contacted me seeking advice on insurance because of my AARP blog. I've seen the potential "short term" results you speak of and this will definately be a place where I'll be for a long time. Once again, great post.

Great as usual Jason! It is important to keep going with the right attitude on AR. The results may take some time but you will grow so much in the meantime.

Thanks for the inspiration Jason! I've found that the more I post, the better I get with writing good content.

Thanks Jason, I'm new to blogging and always felt intimidated and finally just jumped in with both feet!

JL - Thanks! I bet your efforts here will begin to pay off.

DONNA - I really appreciate that. Thanks for reading!

REBECCA - That sounds like a post in itself. I have something along those lines planned. You should write one, too!

VICKI - That makes me happy. I am glad to be of help!

ELIZABETH - You are always so nice. Your glowing comments brighten my day. I am praying for your daughter - please update us as you can.

BRAD - Thanks! This has been my philosophy since I started here last year, and I sincerely think that AR will be a big part of my business for years to come. Have a terrific day!

SUSIE - I'm happy that you found this to be valuable, even after being a part of ActiveRain for a year now. You are spot-on - this has amazing potential, but so many don't "get it" yet.

VICTOR - Bring that buyer! :) I enjoy the fact that you are inspired by my writing - there is no greater compliment with regard to blogging.

JUDY - Both are helpful, right? Thanks!

LAURA - It should come, but it's not a quick fix generally speaking. I hope you get some sales from your efforts soon!

MICHAEL - You're welcome!

TRACY - Sometimes it seems like longer, but usually it feels like it went by really quickly. Thanks for stopping by - glad you liked it!

I'm taking the advice here and sticking with it. I'm posting mostly on my own site and the stories are very local. I'm glad to hear that it's worth the effort!

Jason,

Good words of advice. All true, especially the part about being yourself.

Jason, great post! Blogging is time consuming, but it sure does make my phone ring!

NOV

2008

HI JASON!

Yes, it sure does come in handy! It never hurts to be reminded of what you know. I know that AR does carry lots of google weight. B4 you could find me nowhere on google, now I'm there & in the first 3 pages (most times)!

Hi Jason. Nice post for those needing motivation.

I would say you have done a pretty good job of getting your name out!:)

Congrats on all of your success,

Ken

Timely for me. Sometimes I wonder if I'll achieve what I ultimately envision for my blog. Hate when I start second guessing myself. This was a good reminder to stay the course.

Hi Jason,

Practice makes "Maybe not perfect", but a whole lot better than before. I will continue to practice. Thanks for reminding us to stay the course.

NOV

2008

Great info I just got to get use to writing more that 50 words at a time.

NOV

2008

Much thanks from a newbie! I will keep on clicking...

NOV

2008

Hi Jason...You have the touch. Not all of us do but certainly following your tips will help others, especially those new to blogging, do a better job.

We are lucky to have you here in the Rain.

Kate

NOV

2008

WOW!! Thanks for the tips! I'm really new to this and can use as many tips as possible!!

Melissa Drollinger, Meridian, Idaho

Good advice - Original content makes for interesting reading. Again, thanks for the guidance.

Hey Jason,

Great tips, motivation and insight. This comment is the first thing I've ever typed on AR, other than my profile! I'm sure I'm not alone in wondering "...Where will I find the time???" But like everything else, when you see the value you MAKE the time. It's been a year and a half since I first read other Realtors blogs on AR and for sure, it's time to jump in.

Your encouragement is appreciated by many of us.

Denny

NOV

2008

Jason - it is interesting to look at first posts, and then now. I too feel grateful to have an ever growing list of people to net work with.

Jason,

Great advice! I've had a lot of success since I started blogging. The more I blog, the more go to my website, the more leads I get. It's all a matter of how much exposure you get, which blogging does for you. So, everyone, keep on blogging!!

Brigita

Blogging is a Long-Term Strategy with the Potential for Short-Term Results

Hey Jason,

Being the incurably curious type, I have discovered something that will interest you. I just went to Google and did this search: blogging long-term strategy.

Guess what? Your excellent post is already ranked number three out of about 7,400,000 results! :)

Great post ! Nice being the 100th comment : ) I really like the longer term strategy. You are an inspiration as you have accomplished so much over not that long of a time. Even with a 1 year time frame that is obviously a lot of time to build ones internet presence and such. Very very cool !

Hi Lori Lincoln!

My 1st night on Active Rain & saw you immediately! Actually in a few places! I will certainly need some help here if you or anyone else can. Seems like you really know how to tool around. How does this create more business & networking??!??!

Your fellow Realtor friend and Appraiser,

Carol

NOV

2008

Hi Jason ~

It's been a long time....but decided to login today and found this post. I saw quick and early results with my own blogging but in plain honesty, got bored very quickly with it. It's not that I don't understand the significance of it all I just can't find the inspiration. I love to write, encourage, and learn anything I can to become more productive in what I do and yet it's been a struggle to maintain that desire here on AR. In some ways ~ and I don't mean to be offensive ~ I felt like I was rummaging through goods at a thrift store looking for that hidden treasure. I just kept coming across post after post of the same old stuff but wanted, needed something new. That isn't to say the posts have nothing of value...I was just looking for something that would spark something in me and couldn't find it, and I didn't want to post just for the sake of posting.

Obviously I haven't given up completely because here I am...still looking, still waiting for the inspiration to return, and still hopeful that one day it will.

NOV

2008

Thanks Jason for advice - I am trying to improve my on-line presence. I am getting clients and now I have people calling me for other things because they found my number online. and I agree with you - you don't have to be perfect to blog!

Have a great day!

NOV

2008

Jason,

Thank you for the advice. I have just joined AR. I am looking forward to posting my first blog on AR. In the mean time, I am getting educated by reading the blogs of other people. Yours was very well written and sets a good example to follow.