I don't do cold
calls.
That being said, I call as many people a day as I can and what works for me above everything else is...
HAVING A REASON TO CALL!
Here are 30 reasons to call past clients, current clients, old referral sources, stale referral sources, etc.
1) Happy Thanksgiving!
2) Reminder about First Time Homebuyer Tax Credit.
3) Ask questions about homes for sale in their neighborhood.
4) Remind them to check the balance in their impound account.
5) Encourage them to revisit their Homeowner's Insurance Policy to see if they are adequately covered OR over covered.
6) Let them know about current lending guidelines.
7) Let them know about a "Holiday Warm Jacket Drive!"
8) Ask them if their home retention goals have changed.
9) Ask them if they know of a friend that might be interested in an investment property.
10) Ask them if they know of a first time homebuyer that might be interested in a DUPLEX.
11) Ask them if they can "recommend" or "refer" any of the following to you: a great accountant; a great financial planner; a great insurance agent; a great realtor; a great mortgage banker.
12) Ask them if they have any questions about the current "local" lending and real estate climate.
13) Wish them a Happy Thanksgiving, express gratitude and thanks for them!
14) Ask them if they know of anyone in trouble with their home mortgage and if you can call them.
15) Let them know you have a great resource for bankruptcy information if they know of anyone who might be in a tough financial situation.
16) Let them know of the people you have been able to help in the past 3 months.
17) Let them know about your professional opinion on where we are at in the current economic cycle.
18) Let them know about your goals and business plan for 2009.
19) Invite them to your home for Thanksgiving. Seriously, think about expanding your T-day celebration...the more the crazier and memorable!
20) Ask them if they know of any charities they work with have any special needs this month.
21) Connect with your neighborhood...do your own personal "coat" or "canned food" drive with your kids, pull the wagon around and shake some hands!
22) Ask them if they know of anyone that has kids that might need help with a Christmas gift this year?
23) Ask them if they know of any single Mom's that might appreciate a car detailing or a Jiffy-Lube certificate.
24) Remind them to change their furnace filter to folks that you helped buy homes this past summer and spring!
25) Remind them to check their on-line balances to make sure that their "auto-pay" for credit cards and mortgage payments are going through. With all of the consolidations etc., there have been record numbers of servicing mistakes!
26) Let them know about a local bank that has insured "CD's."
27) Encourage new home owners to check their gutters to make sure the downspouts are clear.
28) Encourage new home owners to check under their dishwasher for leaks.
29) Ask them if they have any questions about their mortgage.
30) AFTER ANY OF THESE LEAD ITEMS....ASK THEM FOR A FAVOR...
"CAN I ASK YOU FOR A FAVOR? IF YOU HAVE ANY FRIENDS, FAMILY MEMBERS, NEIGHBORS OR CO-WORKERS THAT MIGHT BE CONSIDERING BUYING A HOME OR REFINANCING, WOULD YOU ASK IF I COULD CONTACT THEM, AND THEN CALL OR EMAIL ME AND LET ME KNOW THEIR NUMBER?
Hi Rich
You have an outstanding list of how to reconnect with prospects and customers.
Good luck and success
Lou Ludwig