Do you answer or do you ask? Do you reply or do you send? Do you wait or do you start now? Do you pick up the phone when it rings or do you make someone else’s phone ring?
I can spend my entire day just answering the phone and emails. I can shuffle through the papers on my desk, check out my calendar, and make lists of things to do. At the end of a hard workday, I might find that I have cleared out my inbox, opened and answered mail and bills, and/or made deadlines for work that must be finished. I have answered. I have a “sent” folder full of emails that start with “RE: __.”
Sometimes I wait for that break in my schedule to get something going. But, I find that if I wait just long enough…. “you’ve got mail” pops up in my inbox. Ok.. sometimes it is notice of an upcoming event or spam that I need to unsubscribe to. And I feel so satisfied when it is done. Someone knocked and I answered.
Then, I take time to check out my Facebook and my LinkedIn changes. I can also spend time chatting with other agents and complain about the market. And, it might seem important to check out the latest news on CNN and Wall Street in regards to the market.
That is not my “job.” My job is to INITIATE new clients, ideas, events, prospects, and business. If I don’t ASK for business then I am not growing. I am only doing work that someone else can follow through on.
As a real estate agent you need to evaluate what your “job” entails and how much of it is dealing with asking for more business.
It is most important that we INITIATE business every day. At least 20% of our day needs to be making the first call, sending out the email to past clients, writing on our blog, or meeting with a prospect for coffee. If you work only 5 hours today… devote one full hour to initiating business…. Asking!
So I am thinking about the changes I am going to make today to initiate new business… marketing.
So, are you going to initiate some new business today? Are you going to talk to prospects? Are you going to send out an email to a past customer? Are you going to ask so someone will “answer?”
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