A while back I was reading a post that had some very good content. The blogger was very upset that she had worked so hard to put together this post and only had a couple of comments. While it is very exciting to get comments on your blog, there is more to blogging that the comments and there are way more people reading your blog than make comments.
Just because you are not getting a lot of comments does not mean that people are not reading your blog. The first thing that I always ask is; Do you know who is reading your blog and who is your audience? Because nothing else matters. If you don't know who your audience is then you are just throwing stuff out there and hoping some of it will stick.
If you are writing for buyers and sellers then pay special attention to this post. Understand that very rarely do non members write comments, very rarely will a consumer post a comment on your blog. But they are reading. You bet they are! If you are writing good content and consistently- you have consumers reading your blog.
So while they may not be leaving you comments, they are reading. How can you find this out?
The beauty of the Statistics of Active Rain!
It's Not All About The Comments- The Secrets Beyond The Comments!
Go to your home page and on the bottom left side you will see a link that says, Statistics. It looks like this:
Click on that link and it will take you to your statistics page.
On your statistics page you will find some treasures that if you mine these gems in the right way; you will have more readers and your phone will ring with buyers and sellers who will want to work with you.
Here you will see the name of your post, the number of comments that you received, the number of views you had and the number of click throughs.
Of course the number of comments is obvious. But I also wanted to draw you to this interesting observation. If you are writing for members of Active Rain and you get a post with a lot of comments like the one here where I had over 100 comments, you will notice that I also had a huge amount of views. The tutorial I wrote about getting the most of using your name fields in your Active Rain profile for Google juice got 119 comments from members and 2866 views. There were many people who read that post and only relatively a small portion who commented.
Now, this is where the good stuff is! You see that the posts that I wrote about our listings get very few comments. This is a given as most members are not chomping at the bit to make comments on listings around Active Rain.
But look at the amount of views these posts get!
Then what is even better is look at the amount of click throughs they get. If I go to mybloglog stats I will see that most of those click throughs are to our website to get more information about the listing or to Vflyer for more information. You can see that on our Short Sale Country Golf listing Vflyer that we only got 1 comment on that post. But look at how many views. 1372 views and better still 74 click throughs. Now, because we have a Point 2 agent professional website, we can track each one of the visitors that comes from our blog on Active Rain to our website down to even their IP address.
We can use all of this information to develop more content for these consumers and readers. By spending some time each week in finding out where the readers are coming from and where they are going and what they are reading will help us develop more content that they are looking for. That is why we write a lot about short sales. If we create this good quality content, the listings will keep on coming.
So don't fret, don't cry over not getting comments! Instead, come and take a look at who is reading your blog! It just may put a smile on your face!
Katerina Gasset, CIPS, Realtor ®, Business and Life Coach, Speaker and Author. Reach Katerina at: 561-753-0135
Disclaimer:The information provided herein is supplied by several sources and is subject to change without notice. Wellington Homes Blog does not guarantee or is any way responsible for its accuracy, and provides said information without warranties of any kind, either express or implied. Entries on Wellington Homes Blog represent the opinions and ideas of the author(s). Wellington Homes Blog does not express the views of International Properties and Investments, Inc or those of the broker.
Copyright © 2008 By Katerina Gasset, All Rights Reserved.*It's Not All About The Comments-The Secrets Beyond The Comments!* Contact Katerina Gasset for Customized Business and Personal Coaching
Life is good.
Comments(96)