I was on the phone last night talking to a dear friend and coach, Bernice Ross.  Bernice and I were discussing real estate:  The Chicago Marketplace - The Firms, The Business, The Stats, the Internet.  Bernice has been guiding me since I found her on the internet when I lost my hearing 6 or 7 years ago and I was frustrated, ah, more like angry at my deafness and didn't know which way to turn.  Bernice is always asking "What 'ja doing?" in a sincere mode.  The reason why I"m writing about her and "Recipe for Success" is that I have told her stories about myself so that if client's couldn't remember my name, they would remember certain things about me and would call the firm and ask for "the Realtor who is deaf that doesn't cook".  Tis true, I don't understand that brownie recipe thing, even in a box.  Either my brownies come out nice on the edges and soggy in the center (then I scoop out the center and put a jello in the center or chips) or the edges were harder then rocks and "sweet" in the center.  Hence, the massive cutting on the edges and a new size of brownine.  It's not that I don't have the patience for them, I just can't figure out how in the world to do them so that they are perfect!  I can do other things in cooking and baking but the brownies are villains to me.  When I discuss real estate with my clients I let them know the brownie story because it just never ceases to amaze me that I just can't figure it out.  What I have been able to figure out is how to make the wheels in real estate hummmmm like a well oiled machine and that's been because of Bernice's being persistent and patient with me over the years.  She saw something in me that I didnt' see but now I see what she saw and that makes a big difference in one's real estate career. 

So, after I went home last night after my talk on the cell with her, to my amazement, at my door was a copy of "Real Estate Dough".  Bernice Ross is the author of this well proportioned book with quotes of inspriration, plans of action for each recipe for the real estate agent who wants to grow, apply and learn through reading Real Estate Dough.  It is a unique way at looking at today's marketplace for real estate agents with "recipes for success" with these "Knead the Dough Secrets" topped with life stories from people like Jeff Turner, Michael Russer, Jennifer Cummings, (Potato Chip Marketing), Teresa Boardman and others.   Marc Davison from 1000 Watt Consulting shares his recipe for success by "Generating Loyalty the Old Fashioned Way" and Joel Burslem shares his recipe about 21st century "floor time".  It appeals to me because it's about recipes.  The chapters are short, packed, informative with games plans of action that deliver results when acted upon. 

Yes, I stayed up all night to read the book and am still awake.  Click here to take a look and then you'll know why you need to put this on your list of "reads".   By the way, don't forget to read page 126 about Wanda Bolint, a former trainer at Jon Doughlas Company in Southern California, who used chocolate as a strategy for "multisensory marketing". 

 This is a recipe book that I can follow easily.