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    Back in the late 1980s, I was in the process of starting my fourth business. The three previous ones had been successful, so I had no doubt that I would be successful again.

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    It's fun and easy, and today's probably the day.

    However, I wasn't as young as I was in the first three and felt overworked, even though I wasn't doing anything different. One night, over margaritas and jalapeno nachos, a friend gave me a book titled "How to Use Your Time Wisely," by Phyllis C. Kaufman & Arnold Corrigan (ISBN 0-681-40136-2).

    Although it's out of print, there usually are several copies available online. I buy several copies a year to give to friends starting their own businesses, and for graduation, wedding, and birthday gifts.

    It's a mere 102 pages, but by far the most 102 pages I have ever read in my business career. Everything is based on GOLD. Hasn't it been that way throughout history? LOL In this case, however, GOLD is an acronym:

    • G - Goals
    • O - Organize
    • L - List
    • D - Do

    It's almost too simple, yet the fact that a book was written about it says something to every small businessperson or self-employed individual.

    • Goals can be something simple and short-term, such as making $5,000 in the next three months to take a vacation, or something complex and long-term, such as being a millionaire by the time one's thirty (oops, missed that one!). Complex, long-term goals should be broken down into simple, short-term goals. Then, by meeting or exceeding those simple, short-term goals, one should meet one's complex, long-term goals.
    • Organize doesn't mean to get one's desk and one's files in order. It means to Organize those Goals. What' most important? What's least important? Number them from one through ten. In fact, one can do a Top 10 list and a Bottom 10 list. Once those Goals are Organized:
    • List them. That means write them down. Post them on the back of your bedroom door so that they are the last thing you see each night. Post them in the closet so you see them when you go to get your clothes in the morning. Post them on the mirror in the bathroom. Post them on the last door you see on your way out of the house. Post them where they can remind you on a daily basis about what your goals are.
    • Do them. In the process of doing them, make sure to track your progress. Immediately after I had my first customer at the age of 10, my wise old grandmother told me to track everything about my customers and my little company. Ever since then, I've been doing exactly that, and it's helped me get where I've wanted to go.

    If you walk into the office of the top sales agents for virtually any big-name company, you quite often see pictures of exotic vacation spots, top tourist destinations, fabulous houses, fast cars, etc. Ask that salesperson if it's his home, his car, etc., and you'll typically get a "No. It's just something that I want." or "It's just some place I want to go." They know their Goals, they have them Organized, they have Listed them, and now they are Doing them.

    Most of us here at Active Rain, as self-employed businesspeople, could do well to learn from those top salespersons, to

    Go for the GOLD.


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    Some of Russel's other blog entries

    1. How a Seller can cancel the purchase contract during the home inspection
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    27 Comments on Go for the GOLD: How to use your time wisely

    NOV
    06
    2008
    2 Featured Posts

    Russel, thanks, I just found some extra time!  Hope all is well with you!

    5:33pm • #1
    320,622 Points Outside Blog

    Hi Russel;

    Another great post, thank you...........................................

    5:35pm • #2
    2 Featured Posts

    Russel,

         Thanks for sharing.  Sounds like a short book that would be well worth the read.  Thanks for the referral.

    5:45pm • #3
    225,653 Points Outside Blog

    Thanks for this timely pep talk -- appreciated!

    5:51pm • #4

    Russel,

    "How to Use Your Time Wisely" is a very good book...and some of our best business discussions have taken place over MARGARITAS! Go for the Gold is correct...a Cuervo Gold Margarita!!!

    Very good post again...

    6:01pm • #5
    327,579 Points 5 Featured Posts Outside Blog

    Make more time by making better use of time..good reminder!

    6:32pm • #6
    118,484 Points 3 Featured Posts Localism Sponsor

    Hi Russel, Yes, written goals are the key.  They should be specific and you should put a date on when you want to achieve them.  If you have short-term, medium-term and long-term goals, you can start marking the shorter ones off, and feel energized and encouraged to move on to the others.  And if you don't know where you want to go, it will be hard to get there, so goals are imperative.  Good post!

    7:21pm • #7
    151,015 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

    Russel so what do you use to track all your customers? 

    7:24pm • #8
    146,898 Points 1 Featured Post Outside Blog

    Russel, great post. Time management is king to almost everything. I recently found that I really need to seriously manage my time with so many things going on.

    7:59pm • #9

    Russel,

    Great business advice, Grandma's advice, and margaritas!  How perfect. Thanks for dusting off a classic from the 80's. We should all go for the GOLD!

    8:40pm • #10
    516,670 Points 10 Featured Posts Outside Blog

    Hey, Folks. Thanks for stopping by.

    To those wondering what I use to track things of every sort, I use Excel. I've been using it since the DOS days. Prior to that I used Lotus 1-2-3. I switched to Excel because Microsoft was willing to give me Excel and Word free of charge if I was a Lotus 1-2-3 user. All I had to do was take my Lotus 1-2-3 disks to my local computer store and trade them in. That I did, and I have not been disappointed. My friends consider me the Excel and Word guru because I've been exploring their capabilities for, what, 20 years now? Wow.

    8:40pm • #11
    1 Featured Post Localism Sponsor

    Russ: Thanks for the reminder that I need to get my 2009 goals and action plan together..Kelly

     

    PS. Why do I always leave your posts craving a margarita?

    9:04pm • #12
    290,559 Points 3 Featured Posts Localism Sponsor Outside Blog

    I'll have a look for that one at the library when I take my dog books back next week.  Always good to have goals.

    9:39pm • #13
    NOV
    07
    2008

    Hey Russel,

    We can always count on you for advice that is Good as GOLD!   Your inspection clients are very fortunate to have You!

    Time to hit amazon.com and look for this book!

    Take care,    Laurie

    8:51pm • #14
    NOV
    08
    2008
    3 Featured Posts Outside Blog Hit Router

    So easy to lose track of.  It can be very easy for me to get lost in the minutiae of daily life and forget to pay attention to my goals.  I like the idea of having them in priority order - which obviously makes sense -and hadn't paid attention to!  thanks for a good post.

    4:15pm • #15
    NOV
    09
    2008
    143,325 Points 7 Featured Posts Outside Blog

    Russell,

    Thanks for the post. I have now added this book to my list of things to do in preparation for 2009. Thanks.

    2:40am • #16
    196,362 Points 19 Featured Posts Outside Blog

    Love the acronym - a goal is meaningless unless you have an action plan or roadmap to achieve the goal.

    11:55am • #17
    418,675 Points 8 Featured Posts Localism Sponsor Outside Blog

    Russel - Great post with some very good information and once again.........................

                                                       This ones for you Russel, great job!  Featured!

    8:27pm • #18
    NOV
    11
    333,300 Points 4 Featured Posts Outside Blog

    Thanks for the feature, Robert, but where do you feature it?

    4:47am • #19
    NOV
    14
    133,715 Points 1 Featured Post Outside Blog

    Russel The right post on the right day.  I am feeling rather disorganized.

    8:46pm • #20
    NOV
    20
    128,031 Points Localism Sponsor Hit Router

    I think he is referring to the feature on this group Russel.  Great post.  I'm happy to feature it.

    10:12am • #21
    292,453 Points 1 Featured Post Outside Blog

    Russel, thanks for sharing the book and gold with us!  I will have to do some changes in our process of making and achieving our goals, thanks!

    12:26pm • #22
    DEC
    17
    357,460 Points 7 Featured Posts Localism Sponsor Outside Blog Hit Router

    I keep my written list in my computer because I won't lose my computer - paper lists don't work so well for me - but written goals and to do lists are a must. 

    7:29pm • #23
    MAR
    03
    Localism Sponsor

    Thanks for recommending this book. It sounds like a great resource for almost anyone.

    8:25pm • #24
    516,670 Points 10 Featured Posts Outside Blog

    Hey, Marzena.

    It's what I call my "Bible of Time Management."

    8:39pm • #25

    Russell, thanks for sharing this.  I am getting ready to take a vacation and would like some good reading material to take along.

    9:50pm • #26
    516,670 Points 10 Featured Posts Outside Blog

    Hey, Kathy.

    It's a short book at about 100 pages, and it might have you thinking too much while you're on vacation -- LOL.

    10:00pm • #27

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    Russel Ray, San Diego home inspector

    San Diego, CA

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    Russel Ray, Property Consultant

    Address: 7000-31 Saranac Street, La Mesa, CA, 91941-3315

    Office Phone: (619) 341-0173

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