Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Here' a question - and I will have an answer later in the post - who is buying homes by using social/new media? Is it truly Gen Y or Gen X? Is it only tech-savvy people or, as some say, people buying into the now-mainstream Social Media environ (Social Media now mainstream per Forrester: http://bit.ly/332kHL)?
Is it people who are joining Twitter, or LinkedIn? If so, in order to attract these people, whether professional contacts or more on a personal level - are your posts more personal interaction than business - at least at the start? Do you continue to have conversations with people who have similar interests and passions outside of the world of real estate? It's a good idea to do this - and you may well find that your business prospers because of your involvement in social and new media!
Our opinion is then, that women, often involved in blogging and other social/new media environs, are the ones purchasing homes, sometimes as a result of their involvment.
For the real estate professional, activities like posting listings, driving people to your site, even posting new blog entries is all well and good, but can't substitute for the human aspect of it all. Even the term "personal branding" has a key word that designates what business of today is about - the person; the human, the face behind the words on the screen.
Twitter bud @ChrisBrogan is an adviser to businesses, and his blog frequently stresses the relationship side of bringing social and new media to the enterprise (www.chirsbrogan.com). Chirs avidly pursues more than just the enterprise segment of the Twitter phenomenon. As someone who clearly outlines strategy and tactics for using social and new media for the enterprise, Chris nonetheless never loses sight of the fact that he loves humans and that the love of humans and their interaction is what drives him to huge productivity yet also to being down-to-earth personable with those he meets, online or otherwise. It's a characteristic that can be both innate and learned, and serves him well in his business as well as in making new friends across the globe.
You might want to keep all this in mind as you enter the social media sphere of influence. One thing I know - if you go online to any of these and are pure business with no social interaction, the welcome will be weak. Just like IRL (in real life, not Indy Racing League), relationships are made to be nurtured and fed - and not faked, but very, very real. If your sales strategy is without the human aspect, your entry into social and new media could well falter (or someone may call you out on what feels like "spamming" them).
The connections I've made online often morph into real-life friendships, with real-life meetups (or "tweetups" when on Twitter), as well as materializing, over time (just like real life) into business opportunities. Nothing better, in my opinion, given today's focus on online interaction, than to meet people in real life that you've met online, especially when those same people are as interested in your success as you are in theirs. Often, it's the helpful atmosphere that prevails. How better to interact with potential clients - who may, as we Realtors like to see happen, also become friends.
Whether it's a relocation lead, a local homebuyer or seller, or helping someone become a bit calmer when buying or selling a home (oh the potential frustrations), there's always the possibility of business flowing your way.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.