Most of you who read my blog know that I am a Real Estate Virtual Assistant and that I market / brand myself as "The 10 Hour VA" and that I believe in showing "The Value" that I can provide to you in just 10 hours per month.  I do not want my clients counting hours or pennies when working with me, I want them to focus on what I can accomplish for them in 10 hours every month.  I want to build that ongoing relationship, I want to show you the value and have a vested interest in your success as a real estate professional.  To describe my goal better, here's a paragraph from the home page on my website:

My concept is that clients who partner with me for 10 hours per month, on retainer, have a clear outlined value that they can expect to receive.  I'm not going to punch a time clock, I am not going to be micro-managed and report to my clients every minute of my time - because all that does is waste time, what I am going to do is work.  Work to achieve value for my clients.  Money comes hard, especially these days with the turn in the market...I have faith that it will turn around...but I want to work with you now, and show you how working with eRealty Network, LLC can improve your overall marketing efforts, administrative effectiveness, and basically take over the parts of running your business that you put off or don't excel at and help your business grow financially. Then maybe that money will come a little easier...

So, who is my ideal client?  Well, my ideal client is a real estate professional who:

  1. Communicates well via email.
    Constant phone calls are disruptive to my work schedule and usually just starts a game of phone tag - email allows you the freedom to get back to each other at your convenience and is usually a much more thorough method of communication.  It also gives me a reference to refer back to so that I can make sure that my client's needs are being met.

  2. Can afford me...
    I offer the highest value in return for my monthly retainer fee, but you should certainly not be looking at whether you should pay me this month, or your utility bills!  You must have figured on my services and budgeted for the expense.

  3. Is willing to listen to my ideas / strategies...
    I have been doing this for about 8 years now, I am a licensed agent myself, and I have worked with agents all over the country.  I don't know everything - no where close - but I have a great general knowledge of how to handle things and improve upon things and how best to allocate my time for my client's biggest value return.  I learn tons from my clients everyday, and who knows, maybe someday I will get back out there as an active agent, but right now I am just happy keeping up to date and knowing that I am helping others out there do what needs to be done to improve their business.

  4. Has a goal.
    I love working with clients who tell me that by the end of XXX I want to accomplish XYZ.  It's a challenge and I love working with clients to achieve their goals.

  5. Has a sense of humor.
    Enough said.

  6. Is Respectful.
    I am very appreciative of the time that my clients take to send me over their information, tasks, etc...as well as of all of their other time committments.  All I ask is that my clients show me the same courtesy.  Keeping me on retainer does not mean that I am your slave, chained to my computer.  It means that I allocate so many hours per month to do my best for you, to provide the best and most value that I can for you.  I do not punch a time clock and I am not an employee...WHAT I Am... is an eager partner in your success!

I was very fortunate to have one of my ideal clients find me here on Active Rain, well...actually I have had two, but I am only talking about one today.  Erika Rogers contacted me on September 23rd and signed her retainer agreement the same day!  Here's a nice testimonial that Erika has given me permission to use:

Several weeks ago I happened to read one of the blogs I saw posted about Virtual Assistants on Active Rain.  It was Christine Wade's blog discussing her Value of 10 package.  I decided to contact her and have since been using her services.  I am extremely satisfied with Christine and glad that I found her.  She is very easy to communicate with and always returns my emails promptly.

Erika Rogers
Visit My Blog
Visit My Website

 

Working with clients like Erika is why I started this business.  I like to make a difference in my clients' business visibility and bottom line.  The best thing about my value packages is that they are tailored to my clients...we can make them whatever YOU need.  For some examples, you can visit the "A lot can be accomplished in 10 hours" page on my website.

Are you my ideal client?  Do items 1-6 above sound like you?  Do you need help with blogging, website maintenance, listing maintenance, proposals, CMAs, marketing, newsletters, advertising listings, etc...???  If this sounds like you, than you could be my ideal client and I want to meet you!  Please visit my website today and click on the "Get Started with The 10 Hour VA" link on the right.  You can read about some of my other clients, about my memberships and affiliations and contact me directly.

Thanks for taking the time to read this post about my ideal client...now, it's obvious that I know who my ideal client is - the question is, do you know who your ideal client is?  LOL  (I always like to turn the tables!)

 

 

 



BIO:  I have successfully owned and operated a Real Estate Virtual Assistant business, specializing in Real Estate Support Services, since March of 2000. I have several accreditations and have received many client testimonials over the years.  I have over 20 years of administrative experience, I am a licensed agent in California and I specialize in on-going, value-based services provided to real estate agents and brokers...long term relationships with my clients are my greatest success stories. I am a contributing author over at RealBlogging.com, you can read my articles that I have written, all directed towards real estate professionals, by clicking here.  I am also a fairly active participant / contributor over on Active Rain...you can visit my profile page here.

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8 Comments on In Search Of: My Ideal Client

NOV
10
2008
Localism Sponsor

I love your outline in what you are looking for in a client I should derive one for my clients, would make life so much easier

10:18pm • #1

Very interesting post. Your message has some good advice. Thank you

10:26pm • #2
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I loved your post. Now I just have to figure out how to apply that to my clients. :-)

10:31pm • #3
118,467 Points 1 Featured Post Localism Sponsor

seriously considering the use of a VA...for special projects and who knows what else....all those things I want to get done, but never get to!

10:31pm • #4
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James - a mentor of mine said that while I have almost always worked within the real estate niche market that until I identified my ideal client I wouldn't be happy and make the kind of money that I desire.  She was right.  Some people think that if you narrow your market down too far that it cuts out potential clients...I disagree...it just clears out the clutter for your ideal clients to find you.

Jean - Thanks for the comment.

Connie - thanks for the kind words...it takes time and reflecting over past clients to decide what you enjoyed about working with them, what frustrated you to death, etc...  I think having an ongoing Pro & Con list of clients is a good way to narrow it down.

Pat - thanks for commenting.  I'd love to hear more about your needs; however, if you don't feel comfortable with me, please contact the Virtual Assistance Chamber of Commerce and find a Real Estate Virtual Assistant that suits your needs there!

11:00pm • #5
128,890 Points 1 Featured Post Outside Blog

Really nice post.  Hopefully in a about a year I will be ready for a VA.

J.

11:06pm • #6
201,151 Points 3 Featured Posts Outside Blog

Chris - very nice post.  But I must add in here an 'agent(buyer)-beware'....about a year ago several of us wrote about issues we had with the same VA.  She was at the time blogging on AR - I won't mention her name but if anyone really wanted to do the research they could find out who easily.  There are GREAT VA's and there are 'user' VAs.  Just a word of warning - and for everyone this in NO WAY reflects on Chris, I do not know her nor have I ever used her services.

11:35pm • #7
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Jeff - thanks for commenting, good luck on that goal...maybe I'll magically have a spot open again when you're ready :-) 

Mary - I hate it when I hear these stories.  There are bad apples out there in every industry...in some areas real estate agents are rated right up there with lawyers and used car salesmen...and there are definitely people out there looking to capitalize on the VA industry.  Back when I started, in 2000, there really weren't many of us out there!  The ones that were out there, knew what they were doing and were proud of the reputation and integrity of the industry.  With fame (or what little bit of acknowledgement that the industry got) comes fortune hunters...people who just want to take money for nothing while sitting at home in their furry slippers.  It's called a business for a reason people, you WORK at it!  I'm not saying that all the new virtual assistants are bad, I am just saying that like in any other industry you need to do your homework, check references, etc... I don't remember reading any posts like this Mary, so I must not have joined yet - I would have remembered that for sure.  I will have to go do some research to see if it's anyone that I "know".  (Updated:  Mary - I just did a generic search for VA trouble or Virtual Assistant trouble as well as briefly went through your blog looking for the posts you mentioned.  Could you please email me offlist and send me some of the links?  Thanks!)

11:51pm • #8

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Christine Wade

Vista, CA

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N. San Diego Cty. RE Agent & Real Estate Virtual Assistant

Address: Vista, CA, 92084

Office Phone: (888) 582-1087

Cell Phone: (760) 390-1641

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This is my space to discuss the "How To's" and value of partnering with a Real Estate Virtual Assistant and to show you some resources and provide you with some tips on how to grow and improve your real estate career.

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