Search Engine Marketing Services

I know there's tons of talk everywhere on search engine marketing services and I wanted to take a moment to discuss a few things on it. You've heard about search engine optimization articles, paid search marketing, search engine optimisation, internet marketing tips and a lot of search engine optimization specialists do their level best to make search engine marketing tips even more confusing by hiding it in layers of technical jargon and code.

Let's start at the beginning:

What search engine marketing services can do for you

Search Engine Marketing Services 1 Just think of it, the entire world waiting for their chance to buy your goods or services. This is your audience when approaching marketing on the internet. A balanced approach to SEO website design working together with effective search engine marketing services will cause your site to rocket up the search engine rankings. You need to have your site engineered from the start in order to get the best results. You need to be able to trust that the search engine marketing services you are being provided with will be as effective as possible. If the website company you're looking at doesn't know how to effectively address your on page factors, you'll end up paying far more than you're going to end up getting. Going with a cheap website design company you'll often find will get you exactly what you pay for. The best search engine marketing services starts with on page factors like having a search engine friendly URL, title tag, meta tags, alt names for image files and the right keyword density.

What ever you do, don't be fooled by someone offering you guaranteed search engine placement. unless they work for Google and promise you that the algorithm won't be changed then there's always a chance that things can change. Google is the 800 lbs gorilla in the search engine world and is likely to stay there for some time and have changed their algorithm before. Whichever search engine marketing firm you choose, make sure they pay close attention to Google!

Search Engine Marketing Services 2 I've heard of a lot of SEO firms that tend to speak of search engine optimization like it's some sort of magic. They waive their wand, cast a spell and give you guaranteed search engine ranking. Unfortunately, it doesn't quite work like that. SEO is really a process, not a one time effort. You have to have a committed approach to make it to the top of the search engine rankings. Then you have to commit to ongoing SEO to keep you there. We all know that real estate search engine optimization is very competitive out there because of the crisis in the housing market. If you want to rank high in the search engines you have to be aggressive with your search engine optimization strategy and be prepared to keep it up. Online marketing will see more and more competition as more search engine optimization companies are opening their doors for business. You must decide which search engine optimization company you're going to let to handle this critical component of your online marketing.

You've got a ton of things to do just to keep your business operating, let the experts take care of your SEO. Just ensure the SEO specialist you're choosing has a solid history of successfully implementing SEO strategy for a variety of clients. Check the reference of your choice in search engine marketing services and make sure that they're track record is everything you could hope for, ask for examples, check their results.

Let me know if this helped in choosing the right vendor for your search engine marketing services.

Thanks for reading!

 
Post is included in group: Blogging & SEO
Post is included in group: Online Marketing Help Center
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Website Ideas, Content and Help for newbies.

6 Comments on Search Engine Marketing Services

NOV
11
2008

Thanks for the blog on Search Engine Marketing Services Tim!  It was very informative!  I'm looking forward to more of your highly informative fun to read posts!

1:06pm • #1
492,668 Points 1 Featured Post Outside Blog Hit Router

Tim

Good, sound, constructive advice.

Thank You

Tom Braatz

1:10pm • #2

Thanks Tom, I hope all is well in Wisconsin!!  :)

1:17pm • #3
NOV
12
2008

 

          GOOGLE IS WATCHING YOU !

 

 

How to get a higher Search Engine Ranking?

 

To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That's the time Google starts watching you!

If you return to Google in a very short time, the webpage was obviously not what you were looking for...

Mr. G remembers that and gives that page a lower position in the results.

 

So how to make sure your visitors stay a long time on your own web-pages?

Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.

 

 

Google will reward you for the following:

 

1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.

 

2) Relevant content; a visitor that lands on your page when he typed 'SEO PHILIPPINES' in his search-engine want to read about Philippine related SEO tips.

 

3) Unique content; Google doesn't want to stuff his data-base with the same articles.

 

4) Content that is concentrating on one 'theme' only; do not include subjects that do not relate to your product/service.

 

5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).

 

6) Frequently refreshed and new content; that shows you keep it up to date.

 

7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.

 

8) Inbound links (back-link popularity or pagerank); from relevant web sites or pages going not only to your homepage but also to deeper pages.

 

 

Hubsite or Authority site ?

 

You have to make up your mind; which system you use for your web site?

Both are loved by Google, Yahoo etc.

 

A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.

 

I see you thinking "How to earn money from that?"

Well, Google and Yahoo are hubsites..! Need I say more?

 

Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That's the time you gently offer your stuff...

 

They might click away to a webdeveloper, but maybe they remember you later when they need SEO?

The hubsites are easyer to make than authority sites.

 

An authority site consists of copywriting about one certain 'theme' or subject and it has not many outbound web links but mostly back-links.

 

 

Can you use the next tricks ?

 

How about making a lot of little extra websites that link to your main site?

Nope. If you host them on the same server, Mr. G. will see that.

 

How about making a lot of comments in Blogs?

Nope. Most blogs have a 'No-Follow' for the URL or text-link that you add in there and thus search-engines do not see it.

Those with a 'Do-Follow'; how long will your comment stay there?

Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).

 

How about link-exchange (reciprocal links)?

Nope. 'I give you a link if you give me one back'? That's an insult to G.

 

 

I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.

 

If you have a website that people love, you do not need SEO optimization!

Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.

Your website will be around for years to come which give you still more credit; the sky is the limit.

Even when there is an 'Algorithm Change' (search engines sometimes change their analytics to judge your website; new rules) it will barrely effect you.

 

Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?

And mostly they will cost you heavilly ($$$) or it might even attract the attention of some 'real people' working for Yahoo and then they take a look et voila; you disappear from the screen altogether.

 

 

Do I see tears welling up in your eyes?

 

Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.

Also be reminded that there is still a lot of gueswork and luck and 'Trial-and-Error' involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me ;)

Because eventualy YOU have the most knowledge of your product/service.

 

If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a 'No Cure No Pay' or tell them you only pay if you make extra sales.

 

 

This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines.  

        E-mail  stevebrall@yahoo.com

You can ONLY reprint this article with this resource box included.

 

 

Steve Brall
2:40am • #4

If you need to stay ahead in online business then you need <a href="http://www.seostep.net" title="web promotion services">web promotion services</a> which gives you support to prove.. You…

Web promotion services
2:52am • #5

Two things to notice about the above comments on my post about serach engine marketing services...

1) Steve may indeed be a "USA free-lance search engine optimization wizard" but if he intends to convince me, he should use spell check  ;) Google may reward you with stray searches if you put misspellings on your site (for instance, did you know that "search optimisation" is actually a searchable term? See the first paragraph in my article above) but generally these things are noticed by most people and you have to be very infrequent with their use.

2) Web promotion services needs to be told that you can't embed links in comments...  LOL

8:58am • #6

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Tim - SEO Web Design Engineering Rank Better On The Search Engines

Modesto, CA

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Front Page Rankings, Inc.

Office Phone: (949) 273-4418

Cell Phone: (209) 312-0688

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I will be blogging about professional website design, flash web design, eCommerce website design, lead generation, incubation and conversion as well as helpful tips on marketing concepts and strategies. These will be applicable whether you are a seasoned veteran, or brand new to the industry. If you have any questions about what you find here, feel free to leave a comment or send me an email.


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