Sure, we all want to be optimistic; a positive attitude feels good. We want to project positive images for the future for that may truly help to create the outcomes we desire. But does that mean we cannot face the obvious? If we fail to acknowledge the realities that surround us, we miss the opportunity to prepare ourselves.
The economy is in the tank. Almost 10% of all home owners with mortgages are either currently underwater or expected to be so within a few months. The loudly touted “Bailout” had little effect. In fact, once the politicians approved the bill, they abdicated culpability by handing the matter to the Treasury Secretary who, in turn, is now outsourcing the whole mess to current or former Wall Street buddies. Strangely, what they’re doing with the money is not what they told us was necessary to avoid financial collapse.
We’ve been duped; and we’re drifting into a hurricane, a “perfect storm,” of catastrophic portions, with no 
captain, no engine, and no compass. Without guidance our ship could flounder and sink. The captain and officers may remain on board and gallantly go down with the ship. But, what about the passengers, those of us who have had no control or input in the chosen course?
Those who sense the impending peril and who have the courage to act can take the lifeboats, grab some rations, and chart their own course. How does that analogy apply to our business? We have to take a proactive stance towards our own success. The government will not do so, and the market could take several years to return to its once prosperous position.
Those of us who expect to prosper will do so only through a committed effort and by making significant changes in both our lifestyle and the way we conduct business. 
We must analyze every dollar spent. If it will bring in more business, then it must be spent; if it’s for “feel-good” or for show, then it must be cut. Whether business or personal, the amount of money going out must be reduced.
New markets must be discovered for our product or services. Here, creativity is KING. The power of the collective mind must be utilized; groups develop more powerful strategies and discover more effective techniques than is possible individually.
We must commit ourselves to success by setting goals, monitoring progress, brainstorming, and working harder than ever before. The coming months will test us all. Those who are prepared and who are willing to make whatever sacrifices or adjustments may be necessary will not only survive; they will thrive.
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