This is sound advice in a tough market. email is Free and its a quick easy way to stay in touch.
www.centralCAliving.com
Via
Leander McClain Realtor, Burlington County, NJ Real Estate & Luxury Homes:
First let me say
I LOVE ACTIVE RAIN & I LOVE REAL ESTATE
We all want to see the sold sign hanging outside of our listings. One of the things that I love about Active Rain is that we are a community of like minded people. We are Real Estate Professionals that are looking to succeed. Why else would we spend so much time populating a blog with information that is beneficial to our clients and Real Estate Professionals all across our country.
We are in a different market. It is a market that none of us has ever seen before. Some have seen a market similar, but not the same. So here is my question.
In 2008, What Has Been Your Most Successful Marketing Strategy?
I believe that the response may be helpful to others in the industry. I will give you my strategy first. It is pretty simple. I keep in touch with my potential clients and maintain a web presence. How do I do this? I blog just about every day. My blog comments are picked up within an hour by Google. Second, I send out a newsletter to my sphere of influenced and have been sending this for the past two years. When things got a little slim, I cut down the number of subscribers or I send every other month, but I stay in touch. I talk to everyone I meet and let them know that i am a Real Estate Consultant.
The Result
When I see those I have been in contact with, they will make comments like "we really appreciate the newsletter, your are still in real estate right?, I am going to have my friend call you, what do you think about the market, we are thinking about selling our house". I have gotten several listings as a direct result of blogging and my newsletter.
Now I NEED Your HELP
I need to know what you do to draw attention to a listing that is not getting the "looks" it deserves. We are priced competitively, the house is in good condition, but we are not getting the traffic I would like.
Thanks Again Active Rain Family
I Love You Guys
Leander McClain, Burlington County's Top Realtor & Real Estate Consultant 609-505-6578
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That's a great question! By the lack on responses I figure that plenty of us are in the same situation. I find that high Internet visibility is critical. At The Ramsey Group (we're with RE/MAX) we do a lot of Internet advertizing and we continue to get our listings sold.
We aren't getting many buyer leads though!!! I'd like to see some posts from those of you who are getting buyers. How are you doing it?
THANKS!
Mark Ramsey
www.TheRamseyGroup.net