This past Friday in Orlando, the Bloodhound Blog group got together for their 2nd Unchained event.  In the morning we learned about blogging from such excellent bloggers as Brian Brady and Teri Lussier.  After lunch Kelly Koehler talked about pay per click and the showed us how she analyzes Google to get the most for her money when buying her pay per click. 

I went on around 1pm to speak about pay per click, lead capture and lead conversion.  There were only a few points I needed to make with Pay Per Click since Kelly did such and awesome job.  I spent most of my time talking about lead capture and lead conversion.  I have to admit, I was a little nervous speaking to this group...which is very unusual to me.  This group is known for not being too keen on spending money to get business.  They prefer to blog and experiment with other forms of social networking such as my space and facebook.  So when I started speaking about the cost of doing business and that I am a huge Homegain BuyerLink fan,  I was a little nervous they might attack me in a revolt!  I was pleasantly surprised as they became engaged in what I was teaching and asked many great questions.  Within minutes my nerves were gone and we had a great time for the hour or so that I spoke. 

In the end, we all learned a lot that day.  I learned that there are some very smart people using blogging successfully.  They learned that using Pay Per Click correctly and that Homegain can be their friend and not a typical vendor whose only goal is to take money out of Realtors pocket books.  They also learned that no matter how many leads you generate, if you don't have a strong conversion system you are just wasting your time and money. 

I believe Brian Brady is having CD's made of the event so if you are intersted in hearing what went on, you might want to type Brian Brady in the search tool and let him know you are interested.  From what I have heard, they were up until 3am the following morning planning the next event.  Good job Bloodhound Bloggers.  Thanks again for allowing me into your space!