SEO Web Design

When you're looking at a company to handle your SEO Web Design you have to take a careful, considered approach. The SEO website design firm you choose will have a big impact on your online marketing presence.

Let's start at the beginning and really delve into what SEO web design means.

SEO stands for Search Engine Optimization, I know you've heard the term before, but what does it really mean? Search engine optimization starts with research into what is actually driving traffic to sites within your industry. Then you use these keywords to organize content on your website. This content is everything from your title, to your metanames to actual page content. This is done in order to increase the sites relevance for those keywords in the eyes of the  search engines. Even more important though is making sure that inbound links to the site are using the same keywords as anchor text. The goal is to achieve a higher organic search ranking. While not always true, a good rule of thumb is the better the ranking, the more website traffic.

SEO web design is a key component to successfully marketing your website and targets specific searches. These can include searching for images, locality searches, and industry specific search terms.

SEO web design must take into consideration how the search engines actually work, what people are searching for, and how they search for it. There are two things to consider here, onpage factors and offpage factors. Onpage factors include optimizing the website itself, making sure the content and coding are targeted at the key search terms in order to increase the relevance for those search terms and to reduce barriers to the search engine spiders that index web sites and assign ranking. In order to get the most out of SEO web design you must address the site structure itself. Addressing SEO web design when a web site is actually being built is much easier than going back and restructuring the site for optimum performance.

SEO web design techniques are classed into two broad categories:

• techniques that search engines recommend as part of good design (White Hat)
• techniques that search engines do not approve of (Black Hat)

You may have heard about "white hat" vs. "black hat" SEO web design techniques and usually think of these things this way. White hat techniques are generally for those of us that want to maintain a good site and lots of traffic moving forward, black hat is for a quick jump in the search engines with the knowledge that the effects will be temporary. Most black hat web design firms know that their sites will eventually be banned once Google sees what they are doing.

White hat SEO web design follows the search engine guidelines and does attempt deception. While these guidelines are not actually written out, they are something that usually follow good common sense. White hat SEO web design is basically about making sure that the content that the search engines find on your page can be indexed and will rank, is also the same content an online visitor sees. White hat SEO web design is basically creating content for online visitors, not just for the search engines, and then making sure that the content can be easily accessed by the spiders. White hat SEO web design involves web design development that encourages the content to be accessible.

Black hat SEO web design tries to get better rankings by deceptive and spurious means. As an example if you use text that is not visible, whether it's the same color as the background, or positioned in such as way to to be off the viewable screen then you're using black hat techniques. Another example is sending an online visitor to one page, and a search engine spider to another, this is known as cloaking.

If what you're looking for is a solid web site moving forward, make sure your SEO website design team only uses white hat SEO web design.