I caught the word yesterday that one of our communities local media outlets, The Concord Standard and Mount Pleasant Times, has shut its doors.  After the 24th publication of its 5th volume, this quais-popular newspaper which emphasized the Christian religion and made obituaries more personal and has been an outlet for real estate advertisiments is another casualty of the recession.  And also a casualty of the times.  Readership among all print media is down considerably  becasue of the turn towards Interent news outlets and blogs.  Why read the paper, or subscribe, when the news comes straight to your phone?  I don't know either. 

This effect is also being seen in Real Estate specific publications such as The Real Estate Book and Centralina Homebuyers Guide.  It is obvious the toll of lack of advertising has had on these publications. You can put the same month from a year ago beside the most recent issue and see the difference. 

It should be very obvious to you now that internet advertising and placment is where its at.  Good luck and safe driving on the Super Information Highway.  There is a lot more traffic now and it's only going to increase.