Sales person?
Consultant?
REALTOR for life?
Affiliate Broker?
If you're not certain, don't panic.
Just pull out one of your cards and read the words just below your name.
What do they say?
Now . . . How does it feel?
Do those words describe your "station" in your professional world?
or
Are they simply the words that were already on the business card template you used in your frantic rush to get your cards printed?
I believe there are many reasons to gain personal clarity @ what your business card is telling those people who receive it:
Often times, a prospect's first and ONLY chance to see your uniqueness is the nano-second it takes them to glance over your business card - Wouldn't it be great to have a phrase there that stops them in their tracks and causes them to ask what it means?
OOPS!
Then, instead of a casual card exchange you might gain the opportunity for a real conversation . . . for more of a "presentation" of YOU to them . . . WHAT you are to your clients over and above what other typical REALTORS are.
Dare to be different . . . in an authentic way.
I'm an "Educator/Leader Real Estate Broker"
Hmmmm - Decriptive and Pithy . . .
My card currently says "Productivity Coach and Principal Broker"
Those are titles . . . but they're not great at describing what I really believe I am . . .
These words also show up in my signature block on letters and emails . . . I see them as my golden opportunity to present my genuine self to anyone who reads to the bottom of the message
I've been thinking about this and started using "Career Development Coach"
That rings better in my heart but I'm not sold on it . . .
Now!
this "Leader/Educator - Principal Real Estate Broker" feels better . . . I'm not sure it's perfect, but it's closer to the real thing.
DECLARE who you ARE!
I've been thinking about this for a while and had a great class yesterday with a new and very sharp new associate who appeared to be struggling a bit with his role as "Real Estate Sales Person" . . . another person in the class was a young lady who was certain that few of her young friends would be able to buy a house . . .
Our discussion led to the simple truth that we REALTORS must establish ourselves amongst our "Tribe" (Sphere of Influence) as the EXPERT in real estate matters . . . and we accomplish this by EDUCATING those around us.
I believe most folk's trepidation @ buying or selling a house is fear or lack of understanding of the process . . . and that our "job" gets a LOT easier when we educate . . . People who say: "We might be ready in a year" might really be saying something more along the lines of: "I concerned my credit isn't good enough to buy a house" . . .
We can't know motive until we meet with them and consult and educate.
This approach proves to dramatically increase prospect to client conversion . . .
And it just feels good to have the "right" words on the business card.
What ARE you?
Best,
b
Barry Owen
Leader - Coach - Educator
Principal Real Estate Broker
Keller Williams Realty - Nashville, TN - Green Hills - The FLAGSHIP!
www.theowengroup.net - We're leading, educating, and coaching Home Buyers and Sellers in Middle Tennessee
www.creatingspace.blogspot.com - Barry's other blogsite
Simply & BOLDLY living the FourFold way in Open Space!
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