I get it  -  Commercial Realtors and Residential Realtos live in different worlds.  The residential real estate field is less technical, busier, less profitable, marketing heavy, etc.  The commercial real estate field is highly technical, very professional, more profitble, strategic, etc.

But, like Catholics and Protestants, there is much more that unites us than divides us.  Where's the love?

I have trained extensively in both fields.  I have taken over 500 class hours in residential and over 200 class hours in commercial.  I have done deals in both fields.  I have to be honest.....I use 90% of the same skills in both systems.  I have to admit that I enjoy the personal nature of residential and the analytical nature of commercial.

However, let me make the case that becoming great in one field makes me better in the other field.  I am highly focused on customer service, follow up, and referral marketing as a result of my residential work.  I am highly focused on objectivity, professionalism, and statistical analysis as a result of my commercial work.  Buying a home is a business decision as much as it is a personal decision (emotional).  I really believe that.

By an office building may feel less personal than buying a home, but the success of the cash flow on that building may have huge personal implications.  In other words, we cannot compartmentalize our business decisions and personal decisions.  They are not mutually exclusive.

If you are a residential Realtor, get to know a few commercial Realtors.  You'll thank yourself for doing it.  If you are a commercial Realtor, take a residential Realtor to lunch and listen to how they run their business.

It's all love.