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Staging companies give vacant listings an edge

By
Home Stager with Heidi Ross Design

First Impressions are everything! 

If you are a Realtor, which first impression would you want? Your sign in front of a stagnant, unattractive vacant listing or your sign in front of a fully staged show-to-sell Showhome? 

With the economy the way it is, and the staggering number of homes on the market, a Realtor is really doing everyone and their industry a dis-service by not enlisting a staging company to assist them with a vacant listing.  A Realtor has the responsibility to inform the property owners that a staging company is recommended for their vacant home.  A Realtor should inform the property owners that the cost to stage a vacant home is usually less then a reduction in the selling price of the home.  By enlisting the services of a staging company the property owners remove the label that this vacant home is cold, distressed, run down, and un-inviting.  

Tests have shown that vacant homes upon being staged sell faster and for a higher amount.  The amount the property owners save when using Showhomes services also increases as we reduce the property owners holding costs as we eleminate higher insurance premiums, utility bills, and yard expense.  A staging company sends a positive message to everyone including the neighbors who do not wish to see their property values diminish. 

Working together with Realtors in Central Arkansas, Little Rock Metro Area, and West Tennessee, Memphis Metro Area, our two Showhomes franchises have been able to assist property owners in the staging of a lot of vacant homes this year.  Many of the homes have sold quickly after we staged them with a home manager.  

www.showhomes.com

 

Comments(3)

Randall Schrader
Competitive Insurance of Dundee - Dundee, FL

I have always wondered the cost of staging.  The benefits are very obvious, but what is the average cost?

Nov 13, 2008 09:14 AM
Heidi Ross, RESA-PRO, CPRES
Heidi Ross Design - Memphis, TN
Design...Inspire...Sell!

The cost depends alot on what is expected from the client.  The number of rooms being staged, amount of furniture, accessoires, time frame, etc.  (cost can range from $200 and up).

With Showhomes, we acutually place a home manger in the vacant home while the home continues to be on the market for sale.  This allows us to charge the property owners practically nothing as they benefit from having the utilities, and yard expense taking care.  There is also savings on  insurance premiums as they are drastically lower as the home is no longer being insured as a vacant home.

If you would like more information about Showhomes services, visit our website at www.showhomes.com

 

Nov 13, 2008 09:24 AM
Donna Schoby
Liberty Bank of Arkansas - Bentonville, AR

Jeff & Heidi,  Great post and what a wonderful service for Central Arkansas.

Featured in the group Anything Arkansas http://activerain.com/groups/AnythingArkansas.

Nov 15, 2008 01:33 AM