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More on Twitter for Business (...& Yammer)

By
Services for Real Estate Pros with Altos Research

In what's seeming to turn out as a series of posts about Twitter, here are few more Twitter tips, links, and tricks.

Today's O'Reilly's webcast: Twitter for Business (by Sarah Milstein)

One good idea: Twitter once a day. It's 140 characters.  You can find something interesting to post in there, even if it's a link to someone else's blog post or website that might be interesting to the group.

One idea I disagree with:  They suggested that you should "follow" anyone that follows you. I disagree.  Just like people get to choose whether or not to listen to my tweets, I want control over who I listen to. If @imacreepystalker or @webmedsforcheap chooses to follow me, I'm not following them, and in fact, I'm blocking them right away. 

But even those people that are good-intentioned may not use Twitter to share any information that is meaningful to me, and so I won't follow them back.  I look at Twitter as a place to get information and ideas. If someone tweets solely about candy bars or that their cat is sitting on the table, I'm not following. (No, really. I'm not following why someone who feel compelled to tweet about this stuff...)  I create my own minutiae every day - don't need to read more.

Other Helpful Hints

Pistachio Consulting has a wonderful tutorial page on using Twitter, complete with articles, videos, and printed guides. Who knew this stuff got so scientific? And there's not supposed to be an "Twitter Experts" out there.  They're sure are trying...

Yammer - "Share status Updates with your co-workers"

If you haven't checked it out yet, just picture Twitter but only for the people in your office, brokerage, or any closed group.

Now, THIS is a killer app for agents and title reps.  What if all of the agents in your office joined Yammer? You could instantly share with the group that:

  • You're in an unfamiliar neighborhood and looking for some counsel about the school districts for you clients with 4 kids.
  • At a very cool open house with your clients
  • You need the code for the MLS box
  • You're walking out of the door of your new listing
  • You just reduced the price of a listing
  • You just reach contract on a property
  • You just checked out the new listing by your competitor and it's crappier than it looks in the photos.  Sure would save your colleagues the trouble of showing it too...
  • You notice that the flyers in your colleague's signpost are gone.
  • I think you get the picture.