Seven Ways to Snag Free Publicity
I came across this information on Free Publicity, I agree with points 1-5, however, 6 and 7 require more talent, understand and information. You can get hurt or shine in the last two steps. You should contact professional assistance in conquering these steps if for no other reason than to get information on what it takes to put these together and succeed at it.
"Publicity is a great way to get your business known in the marketplace. And when it's free, you simply have to take advantage of it. Try these seven ways to snag free publicity to help build your brand, increase your sales and make your business more profitable.
1. Be helpful to the media. Offer yourself as a resource to local reporters who cover your industry. If you don't know who covers your topic, find out by calling the newspaper. Ask them to join you for lunch or coffee.
2. Get to know local newspaper columnists. They always need fresh ideas.
3. Share clippings from your trade publications, reports, story ideas and news tips with reporters. Let them know about trends you are seeing in your business.
4. Write opinion columns and letters to the editor. Take a stand on hot, controversial issues, or comment on stories that already have been printed, particularly if you want to add a point or two that wasn't mentioned.
5. Write "how-to" articles like this one for newsletters, newspapers, magazines and trade publications and for on-line newsletters. They build instant credibility.
6. Offer to be a guest on radio talk shows in your community. Be willing to offer lots of free advice to listeners. If you're selling a book or other product, ask your host if it's OK to discuss them on the air, and be sure to mention the phone number people can call to place orders.
7. Produce your own cable TV show on the local public access channel. A dog training business can show people how to train their dogs. A day care center can demonstrate creative games for children."
This information is from Joan Stewart, aka The Publicity Hound, is a publicity expert who publishes "The Publicity Hound's Tips of the Week," a free ezine on how to generate free publicity. Subscribe at http://www.publicityhound.com. You can also sign up for her free email tutorial "89 ways to write powerful press releases" at http://www.PublicityHound.com/pressreleasetips/art.htm
Have you tried any of these steps? What were your results?
David L. Britt
Olathe Real Estate Agent
www.heritage.net
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