Are you patiently waiting by the phone for your local newspaper to suddenly call you eager to write an article about you and your company in their news column?? Yeah, so was I.... but somehow they never called.
Well, wait no longer. CALL THEM yourself.
I said "Hey Mr. Newspaper man, you should write about home staging." and Mr. Newspaper man (aka Greg) said "how fortunate that you called, we were just talking about doing a segment on preparing your home for sale; your timing is perfect!"
Here is the result:
So fellow real estate professionals, pick up the phone and call your local newspaper, you have nothing to lose and everything to gain!
I'm still trying to convince Greg that vacant home staging is particularly newsworthy; so that is also in the pipeline.
Another alternative is to write an article about staging and submit it to them to see if they'll run it. At the very least contact your local board of REALTORS with an article and they'll surely publish.
I haven't received any direct business from the article, however, it has helped tremendously with name recognition with REALTORS. I'm starting to get my branding out!! I'm also taking a hard copy of the article with me on presentations to add to my arsenal. You'll find that being in the newspaper suddenly makes you an expert!
P.S. I also helped the Camera by recommending another (fabulous) stager, Macky Bennett of Rearrangements & More so that they didn't have to research it; saving them time. When the photographer came to take the photos he was supposed to only shoot a 'before' and 'after' photo of the home we were staging, but we got him to take our photo as well, and buttered him up a bit ;) The end result is that WE were pictured!!! That was a huge score.
The only downside was that we had not planned to have our photo taken, and as you can see we were NOT prepared! Oh, well the opportunity far outweighed any potential embarrassment.