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Looking for the hook to sell your home?

By
Real Estate Agent with Century 21 Results Realty GA RE Lic # 282060

If you are a seller, of course you are looking for that hook that will pull in qualified buyers. That is why you hire a real estate agent to market your home. That is why you want a solid marketing program... you want to make YOUR home stand out. I just had lunch with one of my mortgage brokers. We have a plan. He has $1,000,000,000 in capital available that is looking for mortgages. Yep, $1billion in program money. It is money that is looking for buyers. I know that you've heard about the credit crunch, it is on all of the news and business channels. Clark Howard is talking about it. Nobody can get a loan, right?

There is money to be loaned...

Right now the biggest problem isn't finding the money to buy property, it is finding buyers to buy property. There is loan money out there to be had. There are tax credits to be had. There are properties to be had. But buyers are under the impression that there isn't any money out there for them to buy a house. Maybe there is only money if you have 20% to put down, right?

We have 97% and even 100% loans available...

Ok, the NINJA loans and the if you can breathe loans ARE gone, but if you have a 580 credit score, I know where you can get 97% financing at competitive rates. If you have a 680 score, make that 100% financing... still at competitive rates. Granted, a 680 score means you have pretty good credit, but a 580 is pretty normal. Just knowing that there are loan out there for people that don't have a boatload of cash, but want to buy a house is a great piece of information to be armed with as a seller. There are thousands of properties avaiable in Gwinnett County. Even just in Lilburn there are hundreds of homes for sale. Selection is NOT an issue for buyers. So, this information is only really benefiting buyers, right?

For every buyer, there is a seller...

BE THAT SELLER

We are looking for properties to list and market with the availablity of 97% and 100% financing. We are going to push these properties. There are a LOT of (would be) buyers out there that would love to have a new house for the new year, and we can make it happen. Many of them don't know that they can get a house with less that 10% or 20% down. They know that there are good deals to be had, but they think those deals are out of their reach.

Your house may be in their reach, and they don't know...

YET!

We want to tell them. If you are ready to sell your home, let me know. I am looking for sellers that are ready to get their home sold. It will be a full marketing campaign, and we are going to find the buyers. Give me a shout... email, phone call, IM... Let's get YOUR house sold.

from LilburnDwellings.com

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Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Lane

You hit it right on the head! It is finding Buyers because there is money readily available to consumers that qualify.

All my best!

Tom Braatz

Nov 14, 2008 08:38 AM
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

Lane there is a lot of confusion and misinformation out there about mortgages and the availability of loans.  Thanks for spreading the word!

Laura G

Nov 14, 2008 11:04 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator

Lane you are right on - and - by the way - the average credit score in Georgia is 668 (and I believe if you ask that lender he will tell you the 100% deal can go down to a 660 with a lower debt-to-income ratio).

Nov 14, 2008 11:05 AM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

The media causes more problems than they inform. Good information like this might make buyers feel more comfortable to look with prices so affordable.

Nov 14, 2008 01:44 PM
Marlene Scheffer
Realty Station - Bremerton, WA
Realtor to Kitsap County, WA

Lane, we used to do this type of marketing years ago, but it has fallen by the wayside.  Why?  I don't know, we certainly need it now.  Buyers need to know that it isn't as difficult as they think it is to get mortgages!

Nov 14, 2008 01:59 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

Tom - It is available...  And more people qualify than think they do. 

Laura - Just trying to do my part...

Ken - Thank you for pointing it out.  You would know!  ;^ )

Terry - They try, but it is complicated.  Some of the big guys really CAN'T find anyone with $100billion to loan... and many think that means that loans at the main street level have dried up too...

Marlene - I am glad to see you here again.  I think it needs to be fired up again.  You and I can do it, but we won't tell anyone our secret.

Nov 14, 2008 02:30 PM