"What luck for rulers, that men do not think." - Adolf Hitler (scary thought)
So often, clients come to us as Real Estate professionals, "parroting" what they heard a friend tell them, or something they read in a newspaper or saw on TV. Our country is media driven. Whether we like it or not. But, many people believe what they hear. And often times the media has a very heavy slant on their stories. Often the information provided is just NOT accurate.
"The human mind prefers to be spoon fed with the thoughts of others, but deprived of such nourishment it will, reluctantly, begin to think for itself - and such thinking, remember is original thinking and may have valuable results." - Agatha Christie, English Author
I read every piece of Real Estate news I can get my hands on. Some of the information being written today is just NOT true. Some only provides some of the facts. Some of the information is right on target, informative and educational. But whether right or wrong, true or not true, so many people believe what they read and hear!
"Our opinions become fixed at the point where we stop thinking." - Ernest Renan
I used to joke by saying that I could go without ever picking up a local paper. But, I still knew EXACTLY what was written in it each week. The calls that come in to our office always followed the stories of the paper for the previous week, whether right or wrong! I find that we spend a considerable period of time re educating our consumers to what is really going on in the real estate market.
"If everyone is thinking alike, then somebody isn't thinking." -George S Patton, US army officer
The media loves big crowds. And, they love to feed consumers with their opinions. What happened to reporting the facts and letting consumers make their own decisions? Well, that seems to be a thing of the past!
"Men can live without air a few minutes, without water for about two weeks, without food for about two months - and without a new thought for years on end." - Kent Ruth
"Avoid the crowd. Do your own thinking independently. Be the chess player, not the chess piece." - Ralph Charell
As a real estate professional, how much time do you spend trying to re educate your client to what is really going on in the real estate market?
As a consumer, how much do you automatically believe as true, without verifying the information first?
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Perceptions right or wrong start with the seed that has been implanted by the media. Sometimes the media is helpful with setting realistic expectations. But also the media can be harmful in running sked data that they massage to make a story. I do spend a lot of time going over the facts and the real facts. Good thoughts!