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why you can't afford to stop marketing

A couple good articles on marketing in the November 2008 issue of Entrepreneur magazine.

Rich Dad Robert Kiyosaki explains why you can't afford to cut marketing costs in these tough times in Go Big or Go Home

A Time To Market By John Jantsch includes some good tips on creating and keeping to a marketing schedule.

John is the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.

Posted by Alan Myers on 11/16/2008 05:50 AM

Comments (3)

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3 Comments on why you can't afford to stop marketing

NOV

2008

Those are all good resources you listed. Every seasoned marketer will tell you that you need to keep marketing or when the economy turns around you will have an even tougher time getting the word out. Continue marketing just be smart about it.

Thank you for posting these resources. Marketing is a budget I do struggle with but it is very important so it needs to be done consistently. During times when the budget is tighter, it just needs to be done more efficiently (which is helpful in the long run anyway to maximize effectiveness). Getting more for less is always good in terms of marketing and exposure.

These are great tips, I also am ready "The New Rules of Marketing this is a great book as well. Thanks for the Post..

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