My fellow REALTORS always come to me and say how do you generate so much business? Well...the honest answer is....I WORK. I work a lot. I have learned in the last year to work less...however, I spend a lot of time generating the business and then if I don't want to work, I refer. The work I focus on is constant marketing. I use the web mostly. I don't do cold calling, telemarketing and rarely do I knock on a door.
So, what do I do? I send a lot of cards...even that is easy! For the last year I have used Send Out Cards. I resisted it for several years because I felt it wasn't personal enough. Then I realized every time I ran out of stamps or didn't mail something on time...that wasn't very personal either. A lot of times by the time I got the stamps...the persons birthday was already over...sheese. Not a great impression.
So finally, I gave in. I am glad I did. Not only did I create some really cool marketing pieces, I have really got a nice little side business going. I don't write this to sell you...of course I am in sales so if you want another stream of income...I am a good one to have in your upline. Either way....send a flipping card. Just do it. It is fun. You can be creative and it is much less expensive. I like that best!
How does it work?
I bought into the entrapareurrrrrrrrrr - okay, spelling isn't my gig. You get the point. I bought the best package. It was like $400 bucks or something. I got a little kit, filled out a handwriting thingy so my handwriting would be....well...MY handwriting on the cards and then I started to send them. I am on an auto program and pay $31 bucks a month. I have created some really cool marketing pieces that really work. One of them was a just listed....only it had a photo of my clients home and it had a balloony thing that looked like the house was talking. It said, "Your neighbors at 11223 N whatever street in Scottsdale, got exactly what they deserved last night!" Then when you turn it over, it said, A CONTRACT TO PURCHASE THEIR HOME!
That one worked. Got some listings off of it...yup. People like funny stuff. It catches their attention. You could do it too if you were a distributor. Oh....you aren't? That's okay, I can hook you up with this cool chick in Arizona.
As a matter of fact, you can go to her website right now and send a FREE card...that is how cool she is!
It is so easy. 100 points costs $31 bucks or something like that. It costs 1 point for a postcard or about .33 cents and 2 points for a AWESOME greeting card...or .66 points. The cards are high quality. They take a minute to send and you can even add a gift like, brownies, gift cards, books and more. That stuff costs extra of course! There is postage and they don't charge extra for that...it is 42 cents just like the post office wants it. AND....talk about easy! It sends me a reminder for all the dates I want and it has a great way to import your database. I love it and would not be without it.
So go ahead...don't be afraid...after all....we are REALTORS, we are not afraid of anything!
Just DO IT!
Send Out Cards ROCK!