My fellow REALTORS always come to me and say how do you generate so much business? Well...the honest answer is....I WORK. I work a lot. I have learned in the last year to work less...however, I spend a lot of time generating the business and then if I don't want to work, I refer. The work I focus on is constant marketing. I use the web mostly. I don't do cold calling, telemarketing and rarely do I knock on a door.

So, what do I do? I send a lot of cards...even that is easy! For the last year I have used Send Out Cards. I resisted it for several years because I felt it wasn't personal enough. Then I realized every time I ran out of stamps or didn't mail something on time...that wasn't very personal either. A lot of times by the time I got the stamps...the persons birthday was already over...sheese. Not a great impression.

So finally, I gave in. I am glad I did. Not only did I create some really cool marketing pieces, I have really got a nice little side business going. I don't write this to sell you...of course I am in sales so if you want another stream of income...I am a good one to have in your upline. Either way....send a flipping card. Just do it. It is fun. You can be creative and it is much less expensive. I like that best!

How does it work?

I bought into the entrapareurrrrrrrrrr - okay, spelling isn't my gig. You get the point. I bought the best package. It was like $400 bucks or something. I got a little kit, filled out a handwriting thingy so my handwriting would be....well...MY handwriting on the cards and then I started to send them. I am on an auto program and pay $31 bucks a month. I have created some really cool marketing pieces that really work. One of them was a just listed....only it had a photo of my clients home and it had a balloony thing that looked like the house was talking. It said, "Your neighbors at 11223 N whatever street in Scottsdale, got exactly what they deserved last night!" Then when you turn it over, it said, A CONTRACT TO PURCHASE THEIR HOME!

That one worked. Got some listings off of it...yup. People like funny stuff. It catches their attention. You could do it too if you were a distributor. Oh....you aren't? That's okay, I can hook you up with this cool chick in Arizona.

As a matter of fact, you can go to her website right now and send a FREE card...that is how cool she is!

www.sendoutcards.com/60625

It is so easy. 100 points costs $31 bucks or something like that. It costs 1 point for a postcard or about .33 cents and 2 points for a AWESOME greeting card...or .66 points. The cards are high quality. They take a minute to send and you can even add a gift like, brownies, gift cards, books and more. That stuff costs extra of course! There is postage and they don't charge extra for that...it is 42 cents just like the post office wants it. AND....talk about easy! It sends me a reminder for all the dates I want and it has a great way to import your database. I love it and would not be without it.

So go ahead...don't be afraid...after all....we are REALTORS, we are not afraid of anything!

Just DO IT!

Michelle Shelton

Send Out Cards ROCK!

Michelle Shelton, REALTOR, Coach, Author, Trainer

Solutions Real Estate
Arizona Real Estate
480-577-8272

We don't see things the way THEY are, we see things the way WE are. - Thumond

 
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58 Comments on This is one of the best tools I have found for marketing!

20 Most Recent Comments Displayed Show All

NOV
18
2008
368,176 Points 6 Featured Posts

Thanks for the input. A lady just transferred into ny BNI group and she is withy Send Out Cards. I'll bet I will try her out the first of the year. I'm glad it's working for you. Have a great day!
9:26am • #39
1 Featured Post

Sonja - You will love it...go ahead and take it for a test drive and send a free card. That is the best way to see what you think!

Margaret - You are exactly in the place I was. I crocheted a baby blanket for my home warranty girl when she was pregnant...it took me weeks to finish it....it was in my car and I worked on it constantly. She sent me a sendoutcard saying thank you...and I didn't like it at all. I think that was why I was resistant for so long. I think the key here is always use judgement in what you send.....one of the ideas I had came from Buffini...take a photo in front of your clients new home (with them in it of course) and then get their friends and family members names and numbers and send out a card saying they have moved with their new mailing address. You know where that one will go...on the fridge of their friends and family! I haven't done this one yet....although I know for a fact that it would work. You can create a campaign and send the same card to many people and you can import databases too!

 

Great Jason! 

Wow...so many of you have sent FREE cards....thank you for the opportunity to serve you with sendoutcards. You will have access to my marketing brain when you become part of sendoutcards through me....I like to have fun and I am a top producer in our tiny office. I did 8 Million in a down market last year. I don't tell you this to brag....it is simply I enjoy marketing the best. I have some other fun things I can share  and I am always open to your ideas too!

-Michelle

 
9:28am • #40
192,861 Points

Hi Michelle,

I have used a card service in the past but then kinda just stopped doing it. Perhaps it was the cost. I will look into this one. Thank you,
9:52am • #41

I think the automated part of this is great.  I too would not be getting the cards out on time with such a hectic schedule. 
9:55am • #42
319,651 Points 6 Featured Posts Localism Sponsor

I have another realtor friend who just loves it the tool.   That's for another vote -- I may just get me off the fence!
10:20am • #43
430,851 Points 20 Featured Posts Localism Sponsor Outside Blog

MIchelle,

I have been mailing postcards for some time now to past clients and I too think it is very effective.  I am definitley going to check out the site but can you tell me if there is a minimum number of cards you are required to send out?

Thanks!
10:30am • #44
606,097 Points 9 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Michelle - thanks for the information - I am going to check it out!
10:32am • #45
1 Featured Post

Hi Barb - There is no minimum number of cards...as a matter of fact, I have been a little sporadic until recently. The cool thing is, I joined for the best package they had because the points are cheaper...everything is done on a point system. With the better package, the handwriting (your handwriting) kit is included and the cards are cheaper. I pay $31 a month plus I put money in my postage account. For $31 I get 100 points. There are different ways I can spend the points...post cards (1pt), regular greeting card (2pts). I liked the aspect of paying a dollar a day and then having the money be there when I want to send a bigger campagne. I have started to send many more cards so I am going to have to spend more on the personal side. I loaded my friends and family in so this year, I will write my Christmas letter on a family photo card and click send and save myself hours of stuffing envelopes, etc.

It seems the business side of this is a pretty good opportunity....I am really passionate about these cards and once I started to use them, people were asking me how I did it so it was a no-brainer to start working the business side of it...that is new for me though. I know some people here that were in one of my networking groups that are making $50 to $60K a month with sendout cards....I have done that in real estate of course....my family never saw me so that side of the business is attractive to me. 

It is easy to join....for $400 bucks you have a side business and a lot of great tools for real estate! To join...just go to the site I gave you

www.sendoutcards.com/60625 and click join now. Expect a call from me to follow-up and make sure you have everything you need. 

Thanks for taking time to post your comments...all of them are highly valued!

Michelle
10:52am • #46
207,923 Points 2 Featured Posts Outside Blog

I love your answer. you work and you work hard. It is amazing how a lot of hard work makes a little luck
11:06am • #47
1 Featured Post

James! Yes....you know what they say, "The harder you work, the luckier you get!" 

Your website is awesome...did you do it yourself? It almost has the feel of a blog yet I bet you create a lot of leads with the feeds, etc. 

Do you mind telling me who you host / create it through? Did you do it yourself?

Thanks for taking time to post. Wanna have lunch sometime? Something healthy though! ;)

Michelle
11:17am • #48
319,651 Points 6 Featured Posts Localism Sponsor

Hi Michele, I just sent out my free card.  This is a pretty nifty site.  I'm still not sure if I will pay the $298 up front or just go with the 49 cents per point, but I'm definitely going to use the tool  again.
11:18am • #50

I first heard about Send Out Cards at a networking group I attend. I have been thinking about trying it and now that I have read this I am even more convinced. I am a Mary Kay Beauty Consultant as well and I think my business would benefit from this...Thanks for letting us in on the marketing tool that works for you...

Happy Tuesday!!

Lori
11:34am • #51
Outside Blog

Hey Michele,

Here in Knoxville, TN, sendoutcards is making a big push.  I have used them.  My fellow Realtors use them.

It's a great system.  It's very creative and quality.

Best wishes. 
11:54am • #52
167,988 Points

Michelle

I love the site and will definately try some cards...
12:19pm • #53

I have been using sendoutcards off and on for about a year now.  cannot attribute anything to it but the cards are high quality.

 

Jim
2:54pm • #54
430,851 Points 20 Featured Posts Localism Sponsor Outside Blog

Michelle,

Thanks again for more details on the program and for being willing to share what you know.
2:58pm • #55
JAN
05
2009

April is good at coaching and showing you how to get it all set up with the campaigns, the handwriting form and the pictures.

 

you can work with them at    www.SendOutCards.com/35720

 

They also give training and a lot of support.  I really enjoyed their help.  I'm grateful for them.

 

Angela Sams

Bedford, PA
Awesome times
8:05pm • #56
JAN
16
2009
311,716 Points 2 Featured Posts

To be honest, when i get a "send out cards" card it gets the circular file as they all look the same and fake to boot, i would  never use them at all for that reason

 
11:32am • #57

Hi Andrew....of course I can certainly understand how you feel....I used to feel the same way and then I found that it 

was a trade off. In an ideal world everyone I know would get a "real" hallmark card in my own handwriting. The point

being...that wasn't happening so this is the best tool I have found to accomplish what I need to accomplish and make

something happen vs nothing. I have learned that it doesn't have to be perfect...if I operate at 80% in my life...I can

attain balance and still be really GREAT at a lot of stuff instead of dropping everything else in my life to be 100% 

at one thing. 

To each his own.....

Michelle
Michelle Shelton
11:46am • #58
JAN
17
2009
311,716 Points 2 Featured Posts

Michelle, great point, i may have been a littel to direct.

 
12:35am • #59

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Michelle Shelton, REALTOR, Coach

Gilbert, AZ

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Realty One Group

Address: Gilbert, AZ , 85234

Office Phone: (480) 626-0312

Cell Phone: (480) 577-8272

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Michelle Shelton has many ahhas and she shares them here with you! Please stop by and see what she has going on because I guarantee she always has something going on!


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