Industry circles are always abuzz with watchwords, and sometimes even more so in shifting markets as industry players scramble to adapt and embrace new ways of doing business in a highly competitive market. Lately attention has been heating up around the concept of "Generational Selling", with agents rushing to understand the unique challenges and benefits of marketing and selling to a particular generation.
We're joined by husband and wife team Lloyd and Carmen Multhauf, authors of the Generational Housing Specialist Designation, and co-authors of "Generational Housing: Myth or Mastery", as they delve into the complex idea of generational selling.
You'll learn:
- Why Generational Selling is a timely topic loaded with profit potential
- What a "Unique Peer Personality" is and why it should matter to you
- How different generations affect housing patterns differently
- How appealing to generations can secure you business for years to come
This is the ultimate method of referrals from family member to family member and so on. Please contact me if you'd like to explore this untapped niche market!
challmark@peopleshomemortgagecorp.com
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